Writings on the Wall #21: Reopening

We are already past the middle of 2021, and what a year it has been. What a terrible couple of years the 2020s decade has chosen to begin with. So much suffering, loss of life and scars that are likely to remain for much longer. We even have some of the makings of the roaring… Continue reading Writings on the Wall #21: Reopening

Ideas to Help Land Rover Go Above and Beyond

It was hardly surprising that automobile sales started to revive worldwide, post the Covid-related lockdowns. That was in large part due to China’s fast recovery from the pandemic. In luxury automobiles particularly, the Chinese market has a huge effect, in addition to US and Western Europe. This, accompanied by a general preference for SUVs for… Continue reading Ideas to Help Land Rover Go Above and Beyond

Ovid in the Time of Covid: Careless Consumption

June 5, 2021, was World Environment Day and since the Covid pandemic is in many ways connected with the environment, I thought I’d base this month’s Ovid in the Time of Covid on the story of Phaeton from Ovid’s Metamorphoses. Just last month, India was struck by two cyclones in the Arabian Sea as well… Continue reading Ovid in the Time of Covid: Careless Consumption

Let There Be Light!

While writing about brands and brand-building in recent months, it once again occurred to me how little advertising and brand communications agencies focus on building their own brands. We spend all our time and resources advising client organisations on the best way to build their brands and grow their businesses, but hardly care to build… Continue reading Let There Be Light!

Indian Economy and Covid Recovery All Slow Down

The much-awaited GDP figures for India’s economy in the last quarter of the last financial year and for the full year are finally here. And while the immediate reaction seems to be one of relief, there is plenty to read between the lines. For the last quarter of FY21, the Indian economy seems to have… Continue reading Indian Economy and Covid Recovery All Slow Down

Some Thoughts on Brand Valuations

In a recent blog post, I had written that a necessary, even if not very engaging, part of building a brand is how it is valued. And I had promised to share some of my initial thoughts on the subject. As a writer in the advertising and brand communications industry who also happens to be… Continue reading Some Thoughts on Brand Valuations

Writings on The Wall #20: Calamity

Living through a raging pandemic as we are in India, we don't need a bigger calamity in our lives. But we witnessed one briefly this past week, as Cyclone Tauktae stormed through Goa and along the entire western coastline of India. With the first thunder and lightning power went out, plunging us in darkness for… Continue reading Writings on The Wall #20: Calamity

Reading Russell During the Pandemic

In recent days, we in India have been witnessing people throwing caution to the winds, in the name of religious fervour. This, even as the Covid-19 pandemic ravages the country, with the discovery of a new, highly transmissible variant first found in India, the B.1.617. Whether it is the Maha Kumbh Mela, or the celebration… Continue reading Reading Russell During the Pandemic

Ovid in the Time of Covid: Self-absorption

As the Covid pandemic rages in India, one cannot help but think of how our leaders were gloating over having controlled the pandemic just a few months ago. In many other countries too, populist leaders - especially strongmen – were either in complete denial over the virus and contagion, or else were too absorbed in… Continue reading Ovid in the Time of Covid: Self-absorption