Only recently I wrote about corporate India’s earnings for the June quarter of FY27 which were reasonably good, although one must point out that the effects of the Iran war hadn’t fully been felt in the June quarter. Now, it’s time for us to look forward to the September quarter of FY27, which will probably… Continue reading What is the State of Brand India Inc?
Having written a lot already over the years on my blog about the Tata Motors brand as well as JLR and Land Rover and Jaguar brands separately, you might think that I have already said everything that there is to be said on the brand’s strategy. Far from it. I have only gotten started on… Continue reading Connecting the Missing Link in Tata Motors’ Brand Strategy
I am talking about Aston Martin, of course. Hard to imagine that the ultimate rescue vehicle for 007 is now itself in need of rescuing. I was quite surprised by the news that Aston Martin is in financial trouble and that its Q2 2026 earnings were very disappointing. I wonder why this should be, and… Continue reading Rescuing and Reviving 007’s Car Brand
As corporate earnings stream in for Q1 FY27 they seem to be suggesting that revenue growth is good, albeit weakening, and that margins are under pressure. This is hardly surprising since most companies do not seem to have responded to rising prices of inputs and commodities with price increases. Therefore, margins are under pressure, though… Continue reading The Strong Profits, Weak Investment Conundrum of the Private Sector
Having written and shared my thoughts on several brands and companies on my blog for many years, and having embarked on a more focused Brandology exercise this year, I thought it’s perhaps time to share my thoughts on how brands are actually connected with companies and explain my thinking a little more. Brands and companies… Continue reading Brands’ Connections with Companies Explained
This is the second assignment I set myself to make amends for not working on enough American brands, after the blog post I shared with my thoughts on Gap Clothing’s brand strategy and ideas last month. It is also timed with America’s 250th Independence Day and year in 2026. As it happens, 2026 is also… Continue reading How Tapestry Can Remake Itself and Build America’s Luxury Industry
In continuation of my Brandology thinking and work this year, especially that of exploring brands’ connections with companies, I thought I’d turn my mind to fashion brands. Actually, it occurred to me that I haven’t worked on American brands on my blog all these years, save for American Express and Pepsi, and therefore, I thought… Continue reading Gap Clothing’s California Connection
In my previous blog post on how brands are connected with companies, I had shared my thoughts on a new brand strategy for Titan wristwatches that I recommend. This is to strengthen the Titan brand and to enable it to compete better with international competition as well as to explore international markets at a later… Continue reading Brands’ Connections with Companies – Titan Wristwatches (Part 2)
There is no excerpt because this is a protected post.
You might wonder what would an advertising professional – a writer at that – know or have to do with the 4Ps of marketing propounded by Philip Kotler decades ago. It’s true, I am not a marketing professional, but having read and studied the 4Ps of marketing as part of my post-graduate one-year course in… Continue reading The Relevance of Marketing’s 4 Ps in the Digital Age
