Sharing an article that I just wrote for LinkedIn on brand purpose, since there is so much discussion around it these days. I came across a 1970 article by Milton Friedman in The New York Times that spurred me to put my thoughts down on the subject and refute some of his theories or arguments.…

Making Sense of the Millennial Myth

Millennials will go on to become the largest population cohort in the US this year. They’ve been bringing marketers and advertisers waves of excitement and anticipation, as the largest consumer group. They’ve also been bringing them nightmares. Everyone is busy studying this group of youngsters aged anywhere from 16 to 34 who comprise such a…

Here Today, Ghosn Tomorrow

The ignominious exit of Carlos Ghosn from Nissan Motors is making international headlines at the moment, but I would like to focus on something a little different in this piece and then examine the fate of Mr Ghosn in that context. We are all facing the effects of technological disruption in our lives and in…