Brands and Covid: Long Time, No See!

There has been a lot of discussion lately, at least in India, on whether brands should stay quiet during Covid or continue to communicate with their customers. I think much of the dilemma stems from the fact that certain industries have been hit so hard during Covid, either from pandemic fears or from the lockdowns… Continue reading Brands and Covid: Long Time, No See!

Brands and Democracy: Freedom of Choice Helps Brands Thrive

With the phenomenal growth of China over the past three decades and its adoption of capitalism and private enterprise, albeit with Chinese characteristics, we have to question many of our assumptions about capitalism, communism, free market economies and state control. Not only are some Chinese companies beginning to enjoy high market shares and market valuations,… Continue reading Brands and Democracy: Freedom of Choice Helps Brands Thrive

Educational Institutions as Brands

This is an article I wrote for LinkedIn as it was prompted by a share there. However, the subject of educational institutions as brands has been on my mind for quite a while now. Especially India's institutes of excellence in engineering and business management, the IITs and IIMs. Like many companies, educational institutions don't see… Continue reading Educational Institutions as Brands

Time for Automotive Industry to Change Lanes

As businesses slowly try to get back to work and shops and establishments open after the Covid-lockdown, it will be a while before people get used to the idea of moving around freely in our cities. Post-Covid, the automobile industry in China seems to be seeing a reasonable uptick in sales, though it is not… Continue reading Time for Automotive Industry to Change Lanes

Much Ado About Behavioural Insights

How do you teach an old dog new tricks? By subjecting it to experiments, of course. Perhaps the best known experiment in behavioural science – and the oldest trick in the book - is the Pavlov experiment, now considered standard in generating conditioned responses. Nowadays, behavioural economics, behavioural insights, behavioural tech are all the rage.… Continue reading Much Ado About Behavioural Insights

Building Brands in the Digital Age

As an advertising and brand communications professional from the days of adverts in column centimetres and VHS tapes and DVDs, I have to admit I am a little overwhelmed in the age of digital and social media communications. For starters, nothing communicates “excess” more to me. The age of the internet is supposed to have… Continue reading Building Brands in the Digital Age

Stakeholder Capitalism, What’s at Stake and Why: Owl Wisdom Podcast

Hello and welcome to the third of my Owl Wisdom Podcasts. This March 2020 edition focuses on the concept of stakeholder capitalism that is gaining ground around the world. Most importantly in the US, the hotbed of laissez faire capitalism, and also in parts of Western Europe. In this edition I look at the origins… Continue reading Stakeholder Capitalism, What’s at Stake and Why: Owl Wisdom Podcast

Of Calendars and Clocks

There’s something about beginning a new year. Besides the usual greetings and celebrations, there’s also a more mundane aspect to it. Many folks like to make a new year resolution, for example. And it usually has to do with giving up some of your favourite – and not-good-for-you – habits like smoking, late nights, or… Continue reading Of Calendars and Clocks

Creative vs Strategy: What Difference Does Which Make?

For as long as I have been in advertising and brand communications, which is several decades, there has been a debate on which is more important: brand strategy or the creative idea. In other words, the message or how that message is communicated. I came across some international campaigns recently which brought up the question… Continue reading Creative vs Strategy: What Difference Does Which Make?

Why the Sky Is Not the Limit in the Intangible Economy

You would think that the new digitally powered economy – some of it, internet based – would be more productive, since they depend so heavily on computers and information technology. Not true. Several studies, including those by David Autor and others, show drop in productivity in the US, and especially since the late 1990s. Many… Continue reading Why the Sky Is Not the Limit in the Intangible Economy