This is the second assignment I set myself to make amends for not working on enough American brands, after the blog post I shared with my thoughts on Gap Clothing’s brand strategy and ideas last month. It is also timed with America’s 250th Independence Day and year in 2026. As it happens, 2026 is also… Continue reading How Tapestry Can Remake Itself and Build America’s Luxury Industry
In continuation of my Brandology thinking and work this year, especially that of exploring brands’ connections with companies, I thought I’d turn my mind to fashion brands. Actually, it occurred to me that I haven’t worked on American brands on my blog all these years, save for American Express and Pepsi, and therefore, I thought… Continue reading Gap Clothing’s California Connection
In my previous blog post on how brands are connected with companies, I had shared my thoughts on a new brand strategy for Titan wristwatches that I recommend. This is to strengthen the Titan brand and to enable it to compete better with international competition as well as to explore international markets at a later… Continue reading Brands’ Connections with Companies – Titan Wristwatches (Part 2)
There is no excerpt because this is a protected post.
You might wonder what would an advertising professional – a writer at that – know or have to do with the 4Ps of marketing propounded by Philip Kotler decades ago. It’s true, I am not a marketing professional, but having read and studied the 4Ps of marketing as part of my post-graduate one-year course in… Continue reading The Relevance of Marketing’s 4 Ps in the Digital Age
As part of my work for several years putting down my thoughts on brands, and also my more focused Brandology work this year, one of the many areas that I have been exploring is the connection that brands have with companies. Actually, these connections are several and operate at many different levels. The important ones… Continue reading How Brands Are Connected with Companies: Titan Wristwatches (Part I)
As part of my writing on Brandology – the art and science of building brands – I decided to explore some of the thorny issues concerning certain sectors of the Indian economy. After airlines, I wrote about the telecom industry in my previous blog post and the kinds of policy reforms we must see in… Continue reading How Vodafone Idea Can Tune in to Growth
Regular readers of my blog would know that I have been writing about the need for policy reforms in our airlines and telecom industries, as I think they both suffer from serious bottlenecks and are unable to grow at the rate at which they should be growing. Commercial airlines are important for a fast-growing economy… Continue reading India’s Telecom Industry Must Dial Up for Reforms
After writing a blog post on why India needs long-term FDI – in addition to boosting international trade – I began thinking of how globalisation might have adversely impacted this particular kind of flow of foreign capital in recent decades. It has become the fashion of recent years for western advanced economies to express their… Continue reading Globalisation’s Impact on FDI and How It Can Be Remedied
Hello readers. As you know, my blog is focusing on Brandology this year as I turn my attention to the art and science of building brands in an even more concentrated manner. Having built my career in the advertising industry in India over 20 long years - would have been 40 years, if it hadn't… Continue reading New Brandology Videos!
Peripatetic Perch 