The Road Ahead for Tata Motors

The past two years have been anything but benign for the Indian automobile industry. As I had written in a blog post more than a year ago, many factors are to blame for the state of the business. However, I don’t think any automobile company in India has suffered as much as Tata Motors has.… Continue reading The Road Ahead for Tata Motors

Of Writing and Flight

Hello, friends. I am delighted to tell you that my blog has just completed two years and I would like to thank you owl on this occasion. I have tried to bring you my nuanced and balanced reflections from the worlds of economics, business, politics and culture since October 2018. During the past year I… Continue reading Of Writing and Flight

Brands and Customer Engagement

Recently, I have been sharing some of my thoughts and ideas on how brands can find ways to engage with their customers through the pandemic. And while many industries have been adversely impacted by the virus, some like the wines and spirits industry have been particularly hard-hit. They have been hit on several fronts: low… Continue reading Brands and Customer Engagement

Writings on The Wall #12: Beating The Lockdown Blues

This being the 12th of my Writings on The Wall posts means it completes a year. I raise a glass - actually a cup of coffee - to that. I just recently wrote on what wines and spirits brands can do to stay engaged with consumers and sell their drinks during a pandemic, in which… Continue reading Writings on The Wall #12: Beating The Lockdown Blues

Festive Season Without the Spirit That Cheers?

The Covid pandemic continues to infect thousands of people every day around the world and take thousands of lives too. And even if lockdowns have been relaxed, in many places they are being re-imposed. At any rate, most people are now preferring to stay home for fear of contracting the virus. There’s one product category… Continue reading Festive Season Without the Spirit That Cheers?

Open to the World, Covid or Not

At the start of the Covid pandemic, we all faced shortages at grocery supermarkets and while some of it was due to panic buying, the main culprit was supply shortages due to lockdowns imposed. It has been widely reported that due to lockdowns as well as economic and job uncertainty, many consumers were forced to… Continue reading Open to the World, Covid or Not

Exiled with My Thoughts and Ideas on Brands

It’s been such a long hibernation and hiatus in my career, that I have even stopped thinking about it. Though I can’t afford to not think about it, with aged parents to care for, and with whom I now live in Goa. It seems like an eternity since I heard the bustle of an office;… Continue reading Exiled with My Thoughts and Ideas on Brands

Why Brandthink Needs Imagination

As someone who has a scientific temperament and is a rationalist, I tend to always approach a problem in a rational, scientific way. Or at least, I always prefer to, circumstances permitting. And it’s one of the many reasons I think strategically on advertising and brand communication matters, even though I have spent my entire… Continue reading Why Brandthink Needs Imagination

Corporate Brands and the Idea of Renewal

Right now, with Covid-19 wreaking havoc across the world, launching a new brand or embarking on a new future would be the last thing on people’s minds. Yet, think about the new future that awaits Britain at the end of this year. It will be a whole new world of business, living and working that… Continue reading Corporate Brands and the Idea of Renewal

Countries as Brands: Owl Wisdom Podcast

In this edition of the Owl Wisdom Podcast, I would like to talk about brands, which is linked to my profession of advertising and brand communications. However, this time the focus is on countries as brands. I have always believed that countries too are brands, though in a different way from companies, products and services.… Continue reading Countries as Brands: Owl Wisdom Podcast