They say a week is a long time in politics, but what a tumultuous month or so it has been for Britain and the world. It was political upheaval and changes prompted by some very irresponsible economics. If one includes the leadership changes that went before this most recent one, Britain begins to resemble Italy.… Continue reading Britain’s Time of Reckoning
With so many summits and conferences going on this month in the Global South, and many of them in Asia, I thought it might be a good time to reflect on India’s place in Asia. Also, how Asia and the rest of the world think of India and our position in Asia. We like to… Continue reading India @ the Heart of Asia
In the days when loud, full-on advertising and a host of other media content are beamed at you 24x7, including on social media, a media-shy brand sounds like an anachronism. Even more so, when it is a successful brand, highly regarded by customers worldwide and by discerning media channels. In fact, how many such brands… Continue reading Should Successful, Media-Shy Brands Advertise or Not?
It’s been a while since I wrote about advertising and brand communications on my blog, even if I have been sharing my thoughts and ideas on brands here. I mean, it’s been a while since I wrote about our business and the industry in India, and it’s not only because I have been out of… Continue reading Whatever Happened to the ‘Life’ in Slice of Life Advertising?
From the time the Covid-19 pandemic broke at the start of 2020, people have been speculating about whether working from home will be the new normal. Even at the time of SARS in the late 1990s, there wasn’t such a fuss about how and where people worked from. Everyone just assumed that after the epidemic… Continue reading Returning to the Office and Why It Makes Sense
Many months ago, I had written a blog post as well as a SlideShare presentation on Indian companies and brands in the global arena. In it, I had shared my thoughts on how many Indian companies had gone global in operations, but hadn’t done enough to build global brands yet. I had also shared my… Continue reading Tea Wellness as Part of Brand India
In connection with my last blog post on brands in which I had written about how brands that take a long hiatus can make a comeback, I would now like to think and write about hugely successful brands that lose their way. Not that they disappear, just that they seem to be stuck in a… Continue reading Nothing Succeeds Like Success, Until You’re Lost
In my previous post on the Indian automobile industry, I had said that perhaps the time has come for the small, entry-level car in India to be reinvented. Runaway inflation in fuel prices as well as prices of vehicles have put these sub-compact and compact cars beyond the reach of ordinary, first-time car buyers in… Continue reading When Times Change, Technologies Change, But Brands Don’t
Regular readers of my blog probably know well by now that I don’t think the digital medium is suited to brand-building. At least not in its current form. I have written a few pieces on the subject already. And many might be wondering why I would even be remotely interested in writing about digital brands,… Continue reading Let’s Get Digital Brands Growing
In the fall of 2020, we were relieved to see a recovery in the sales of passenger vehicles in India, as people clearly showed a preference for owning their own private transport in the post-lockdown phase of the Covid-19 pandemic. Companies were reporting better sales as the previous couple of years had seen a slowdown,… Continue reading Motown Caught Between Recovery and Slowdown