Will the World Ever Rediscover Its Innovative Spirit?

I don’t know how many of us realize that we have already lived through a fifth of this century, mired in crises of one type or another. It all began with 9/11 in America which led to a series of ill-conceived wars in Asia. Then, we had the Great Recession from 2007-8 onwards from which,… Continue reading Will the World Ever Rediscover Its Innovative Spirit?

How Jaguar Land Rover Can Build its Corporate Brand

Sometime last year, I had shared my thoughts and ideas on how corporate brands can enable renewal, and in that context, I had shared my thoughts on a corporate branding strategy for Jaguar Land Rover in a blog post. An important part of that branding strategy was to bring together Jaguar and Land Rover as… Continue reading How Jaguar Land Rover Can Build its Corporate Brand

Brand Development, Explained

I recently wrote a set of slide presentations for SlideShare to explain very simply, what brand-building is all about and I thought it might be worth sharing them with my blog’s readers and subscribers as well. In recent years, brands have become more significant in a company’s operations and there are entire new disciplines emerging… Continue reading Brand Development, Explained

All Dressed Up and Nowhere to Go

That seems to be the state of the luxury industry, that has been badly hit by the coronavirus pandemic. When certain sectors of economies have been hit particularly hard by Covid-19, it is to be expected that the luxury industry too will be adversely impacted. That’s because the consumption of luxury goods is closely connected… Continue reading All Dressed Up and Nowhere to Go

Our Sense of Time During a Pandemic

2020 has flown. But then, we say that every year, don’t we? Perhaps. But there’s no denying that this year has been different in many ways. Swept up in all its changes, it is possible that we scarcely noticed how fast it’s gone by. Take the pandemic lockdowns, for instance. I think many of us… Continue reading Our Sense of Time During a Pandemic

Crises Make Us Hope for Change

Merely a decade ago, we were barely recovering from the 2008 Financial Crisis. Most of the world was still reeling from the domino effect it sent across the world through the global financial system. Even countries that were not part of the globalized world of finance were impacted through the effects it had on trade… Continue reading Crises Make Us Hope for Change

The Road Ahead for Tata Motors

The past two years have been anything but benign for the Indian automobile industry. As I had written in a blog post more than a year ago, many factors are to blame for the state of the business. However, I don’t think any automobile company in India has suffered as much as Tata Motors has.… Continue reading The Road Ahead for Tata Motors

Of Writing and Flight

Hello, friends. I am delighted to tell you that my blog has just completed two years and I would like to thank you owl on this occasion. I have tried to bring you my nuanced and balanced reflections from the worlds of economics, business, politics and culture since October 2018. During the past year I… Continue reading Of Writing and Flight

Brands and Customer Engagement

Recently, I have been sharing some of my thoughts and ideas on how brands can find ways to engage with their customers through the pandemic. And while many industries have been adversely impacted by the virus, some like the wines and spirits industry have been particularly hard-hit. They have been hit on several fronts: low… Continue reading Brands and Customer Engagement

Writings on The Wall #12: Beating The Lockdown Blues

This being the 12th of my Writings on The Wall posts means it completes a year. I raise a glass - actually a cup of coffee - to that. I just recently wrote on what wines and spirits brands can do to stay engaged with consumers and sell their drinks during a pandemic, in which… Continue reading Writings on The Wall #12: Beating The Lockdown Blues