How Brands Can Propel Business Strategy Forward

In my last blog post on brands, I had written about brands having the ability to affect and influence companies’ operations at the corporate level, not merely at the marketing level. That is, if brands are used to determine and guide a company’s direction. If used strategically and imaginatively well, brands might even help reinstate… Continue reading How Brands Can Propel Business Strategy Forward

Building, Managing and Measuring Brands

In one of my recent blog posts, I said I would like to read David Aaker and Kevin Lane Keller and I am glad to say that I have just finished reading Aaker’s Building Strong Brands that I ordered from Amazon. A lot of it was familiar territory to a seasoned advertising professional like me,… Continue reading Building, Managing and Measuring Brands

The Return of The Prodigal

In recent days, the Indian media has been full of news and views about Air India finally being sold to the Tatas. Divestment done. People have also been opining about how this reflects the government’s seriousness about privatization and reforms. My reaction was: If only it had been allowed a couple of decades earlier, when… Continue reading The Return of The Prodigal

Between Equity and Valuations, What Brands Represent

We all talk of brand equity, especially in the advertising and brand communications industry. The Economic Times in India even has an advertising and marketing supplement called Brand Equity. What exactly do we mean, when we speak of brand equity? The term has come to encompass many aspects of a brand’s growth, from brand awareness… Continue reading Between Equity and Valuations, What Brands Represent

Of Writing and Writing Instruments

The act of transcribing one’s thoughts on a page or any surface dates back millennia and is inextricably linked with our being human and needing to communicate. Whether expressed as ideograms or drawings, like the Lascaux cave drawings in the Dordogne region of France, this form of communication developed even before languages and scripts were… Continue reading Of Writing and Writing Instruments

Setting the Record Straight on Moment Marketing

For the past few years, I have noticed a new craze in marketing circles in India called moment marketing. I have even seen posts shared on LinkedIn about great moment marketing activities and how marketers were smart enough to cash in on opportunities. I also discovered recently that LinkedIn has a page devoted to #momentmarketing.… Continue reading Setting the Record Straight on Moment Marketing

Market Segmentation: Different Strokes for Different Folks

As an advertising and brand communications professional who has been observing and working on brands for many decades, it strikes me that there are many industries and indeed companies in India that are ripe for market segmentation. In marketing, of course, that would mean tailoring specific products/brands to meet the specific requirements of select groups… Continue reading Market Segmentation: Different Strokes for Different Folks

Writings on the Wall #23: Indian Hospitalitea

As India commemorates 75 years of independence this year, I thought I'd share my thoughts on a particular gift that the British brought to India from China and left it for us to savour, serve and share with the world. I am talking about tea. It was first discovered by the British in China and… Continue reading Writings on the Wall #23: Indian Hospitalitea

Ideas to Help Jaguar Leap into the Future

In an increasingly polluted world of congested cities and long commutes to work, do luxury cars have a future? And as much of the world recovers from the Covid-19 pandemic and returns to work, will preference for private transport drive the growth of luxury cars, as well as all the others? We have seen the… Continue reading Ideas to Help Jaguar Leap into the Future