Market Segmentation: Different Strokes for Different Folks

As an advertising and brand communications professional who has been observing and working on brands for many decades, it strikes me that there are many industries and indeed companies in India that are ripe for market segmentation. In marketing, of course, that would mean tailoring specific products/brands to meet the specific requirements of select groups… Continue reading Market Segmentation: Different Strokes for Different Folks

Writings on the Wall #23: Indian Hospitalitea

As India commemorates 75 years of independence this year, I thought I'd share my thoughts on a particular gift that the British brought to India from China and left it for us to savour, serve and share with the world. I am talking about tea. It was first discovered by the British in China and… Continue reading Writings on the Wall #23: Indian Hospitalitea

Ideas to Help Jaguar Leap into the Future

In an increasingly polluted world of congested cities and long commutes to work, do luxury cars have a future? And as much of the world recovers from the Covid-19 pandemic and returns to work, will preference for private transport drive the growth of luxury cars, as well as all the others? We have seen the… Continue reading Ideas to Help Jaguar Leap into the Future

Ovid in the Time of Covid: Locked Down

Even as parts of the world emerge from lockdowns imposed in the wake of the second and third waves of the coronavirus, it appears that yet another variant and wave could threaten to send us scurrying back indoors. Between trying to get back to life as we knew it and severe restrictions, we are having… Continue reading Ovid in the Time of Covid: Locked Down

India at 75: Sisyphus in the Himalayas

The occasion of India’s 74th Independence Day is a major milestone and I am sure it will prompt many articles, stories, films, songs, poems, speeches, etc on the subject. And so, it should, for it is no minor accomplishment. Guess what? As I typed the page heading “150th blog post for Peripatetic Perch” to start… Continue reading India at 75: Sisyphus in the Himalayas

American Democracy According to Tocqueville

America is one country I have not visited yet, which might surprise many. Well, it just so happens that I was never inclined to visit the US, even though I have friends there, both from college in Delhi and those known to my family. I told myself that if I ever do visit the United… Continue reading American Democracy According to Tocqueville

What Women Wear to Office

I normally don’t write on fashion, but having created a brand campaign for a British brand of women’s clothing, I am forced to opine on the subject. It’s not that I don’t think about clothes and what we women wear, but I think it is largely a matter of personal choice and should be left… Continue reading What Women Wear to Office

Road to Economic Recovery and Obstacles Ahead

It’s a year and a half since Covid-19 made its appearance in China and went on to ravage the world with amazing speed and virulence. China managed to control it effectively since they locked down Wuhan completely and prevented the spread of the virus while the infected were being treated. Other countries managed to control… Continue reading Road to Economic Recovery and Obstacles Ahead