We all talk of brand equity, especially in the advertising and brand communications industry. The Economic Times in India even has an advertising and marketing supplement called Brand Equity. What exactly do we mean, when we speak of brand equity? The term has come to encompass many aspects of a brand’s growth, from brand awareness… Continue reading Between Equity and Valuations, What Brands Represent
The last time I wrote about Europe’s economy, it was in the context of global economic recovery, jobs and employment and how many people who had been furloughed were back to full-time work. Now that we know that the European economy has grown healthily in the second quarter of 2021, we must remember that it… Continue reading Europe’s Economic Recovery Could Be Hit by Own Goal
As India commemorates 75 years of independence this year, I thought I'd share my thoughts on a particular gift that the British brought to India from China and left it for us to savour, serve and share with the world. I am talking about tea. It was first discovered by the British in China and… Continue reading Writings on the Wall #23: Indian Hospitalitea
In an increasingly polluted world of congested cities and long commutes to work, do luxury cars have a future? And as much of the world recovers from the Covid-19 pandemic and returns to work, will preference for private transport drive the growth of luxury cars, as well as all the others? We have seen the… Continue reading Ideas to Help Jaguar Leap into the Future
It’s a year and a half since Covid-19 made its appearance in China and went on to ravage the world with amazing speed and virulence. China managed to control it effectively since they locked down Wuhan completely and prevented the spread of the virus while the infected were being treated. Other countries managed to control… Continue reading Road to Economic Recovery and Obstacles Ahead
I don’t know how many of us realize that we have already lived through a fifth of this century, mired in crises of one type or another. It all began with 9/11 in America which led to a series of ill-conceived wars in Asia. Then, we had the Great Recession from 2007-8 onwards from which… Continue reading Will the World Ever Rediscover Its Innovative Spirit?
Boris Johnson has “got Brexit done” and it was hard to miss the photograph of him cheerfully grinning with a thumbs-up sign in newspapers even in India. Phew! What a relief, is what most Britons must be thinking. Surely, they are not feeling terribly ecstatic over Brexit. Especially not when the country is also grappling… Continue reading What next for Britain and Europe after Brexit?
Merely a decade ago, we were barely recovering from the 2008 Financial Crisis. Most of the world was still reeling from the domino effect it sent across the world through the global financial system. Even countries that were not part of the globalized world of finance were impacted through the effects it had on trade… Continue reading Crises Make Us Hope for Change
While the world is focused on fighting the coronavirus, it is also important to take note of another war taking place on the global stage. An anti-China war, started by the US under the current administration right from 2017 onward when Trump began a trade war with the Middle Kingdom. The trade war has since… Continue reading The Rise of China: Owl Wisdom Podcast
In five months of the Covid-19 global pandemic, we have seen the world lurch from one worldview and set of decisions to another, as countries try to contain the crisis. However, the crisis is both a public health one and an economic one and the biggest decisions governments will have to make is how to… Continue reading Preventing Global Economic Doomsday: Owl Wisdom Podcast