It’s been a while since I wrote about advertising and brand communications on my blog, even if I have been sharing my thoughts and ideas on brands here. I mean, it’s been a while since I wrote about our business and the industry in India, and it’s not only because I have been out of… Continue reading Whatever Happened to the ‘Life’ in Slice of Life Advertising?
Many months ago, I had written a blog post as well as a SlideShare presentation on Indian companies and brands in the global arena. In it, I had shared my thoughts on how many Indian companies had gone global in operations, but hadn’t done enough to build global brands yet. I had also shared my… Continue reading Tea Wellness as Part of Brand India
There are many brands that we grow up with and are an intrinsic part of our lives. Some fade away into oblivion, but most stay around and strengthen their relationships with consumers. And even when we outgrow them, there is always another set of consumers to take our place. There’s a curious thing I observed… Continue reading Brands Relaunching After a Long Hiatus.
We all talk of brand equity, especially in the advertising and brand communications industry. The Economic Times in India even has an advertising and marketing supplement called Brand Equity. What exactly do we mean, when we speak of brand equity? The term has come to encompass many aspects of a brand’s growth, from brand awareness… Continue reading Between Equity and Valuations, What Brands Represent
For the past few years, I have noticed a new craze in marketing circles in India called moment marketing. I have even seen posts shared on LinkedIn about great moment marketing activities and how marketers were smart enough to cash in on opportunities. I also discovered recently that LinkedIn has a page devoted to #momentmarketing.… Continue reading Setting the Record Straight on Moment Marketing
The idea of working on this retail brand struck me when I was reading The Economist online recently. Not a place where you’d expect to see an advert for M&S, but there it was. A typical catalogue-style advert of women’s apparel, staring at me on my computer screen. I couldn’t help but think what is… Continue reading Ways a British Retail Institution Can Remake Itself
It was hardly surprising that automobile sales started to revive worldwide, post the Covid-related lockdowns. That was in large part due to China’s fast recovery from the pandemic. In luxury automobiles particularly, the Chinese market has a huge effect, in addition to US and Western Europe. This, accompanied by a general preference for SUVs for… Continue reading Ideas to Help Land Rover Go Above and Beyond
In addition to my last blog post in which I had shared five of my presentations on the building blocks of brand development, I thought it might make sense to explore other aspects of brand-building as well. I have been thinking about these subjects for many years, while observing developments in the advertising and marketing… Continue reading Brands Need Long-term Vision and Care
I recently wrote a set of slide presentations for SlideShare to explain very simply, what brand-building is all about and I thought it might be worth sharing them with my blog’s readers and subscribers as well. In recent years, brands have become more significant in a company’s operations and there are entire new disciplines emerging… Continue reading Brand Development, Explained
The past two years have been anything but benign for the Indian automobile industry. As I had written in a blog post more than a year ago, many factors are to blame for the state of the business. However, I don’t think any automobile company in India has suffered as much as Tata Motors has.… Continue reading The Road Ahead for Tata Motors
Peripatetic Perch 