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Category: The Whistle Library
Lilliput Land Big on Message, Short on Meaning
Having read Rama Bijapurkar’s first book, We Are Like This Only way back in 2007-08 in Delhi, I was looking forward to reading this new book of hers called Lilliput Land: How Small is Driving India’s Mega Consumption Story. In her first book, she delves into why foreign companies find Indian consumers hard to fathom… Continue reading Lilliput Land Big on Message, Short on Meaning
Protected: Reading For an Uneasy Spring
In Advertising vs Subscription Debate, Many Losers
It’s been at least a couple of decades that we have been hearing about the falling circulation and readership of print publications in India and around the world. We know it is largely due to the arrival of the digital medium, and for many of the initial years, digital publications were free to read. Unfortunately,… Continue reading In Advertising vs Subscription Debate, Many Losers
Protected: Signposts For Reading the Future
Myths and What We Make of Them
I am reading the famous book of Norse mythology called The Edda, said to have originated in Iceland in the 13th century. Or at least it is believed to have been written in the 13th century. The Edda is in two parts: The later Poetic Edda dating from AD 800 to 1100, and the earlier… Continue reading Myths and What We Make of Them
Protected: Reading Into 2024
Four New Blog Videos to Start 2024
Hello readers. In the New Year of 2024 that has just begun, I have four new blog videos to share with you. Videos that I made on the various dimensions of my blog that has just gone into its sixth year! These are the nuanced analysis that goes beyond news, nuanced and well-considered viewpoints on… Continue reading Four New Blog Videos to Start 2024
How Much Tourism and Airbnb is Too Much for the Economy?
Ever since the Covid-19 pandemic waned and economies started to slowly get back to business, tourists were the first to take off! Travel and tourism which were the worst-hit sectors of the economy during the pandemic-induced recession, surged back to life and how! But, tourism, often touted as an important part of an economy, can… Continue reading How Much Tourism and Airbnb is Too Much for the Economy?