It’s a year since the worst of the Covid-19 outbreaks, and with most people fully vaccinated in many countries, economies are getting back to work. The biggest concern, though, around the world is soaring inflation which is well-entrenched now and broadbased, so interest rate hikes to tame it are in full swing. The tightening of… Continue reading Recession, Recession, Why Such Confusion
It’s been a while since I wrote about advertising and brand communications on my blog, even if I have been sharing my thoughts and ideas on brands here. I mean, it’s been a while since I wrote about our business and the industry in India, and it’s not only because I have been out of… Continue reading Whatever Happened to the ‘Life’ in Slice of Life Advertising?
From the time the Covid-19 pandemic broke at the start of 2020, people have been speculating about whether working from home will be the new normal. Even at the time of SARS in the late 1990s, there wasn’t such a fuss about how and where people worked from. Everyone just assumed that after the epidemic… Continue reading Returning to the Office and Why It Makes Sense
In my second Owleye column on my blog, I had called the geopolitical tensions emanating out of Russia and China at the time a red herring. I had written that the world, especially the media, were busy talking up the threat of war by Russia and China over Ukraine and Taiwan respectively. I was wrong.… Continue reading Geopolitical Tensions Derailing Economic Recovery
The Covid-19 pandemic hasn’t quite gone away yet and the global economy faces several headwinds going forward into the rest of this year and the next. Some of it is due to the hangover effects of the pandemic and others due to new challenges arising out of those. The main challenges to global economic growth… Continue reading After the Pandemic, the Rate Hike Stranglehold
Just last year, I had written on the occasion of the start of India’s 75th year of independence, about the long, Sisyphean journey our country had taken to reach where we are today. And about the challenges that remain. I had written it also from the point of view of our own personal experiences as… Continue reading A Democracy Fraying @ 75
In my previous post on the Indian automobile industry, I had said that perhaps the time has come for the small, entry-level car in India to be reinvented. Runaway inflation in fuel prices as well as prices of vehicles have put these sub-compact and compact cars beyond the reach of ordinary, first-time car buyers in… Continue reading When Times Change, Technologies Change, But Brands Don’t
Regular readers of my blog probably know well by now that I don’t think the digital medium is suited to brand-building. At least not in its current form. I have written a few pieces on the subject already. And many might be wondering why I would even be remotely interested in writing about digital brands,… Continue reading Let’s Get Digital Brands Growing