It was hardly surprising that automobile sales started to revive worldwide, post the Covid-related lockdowns. That was in large part due to China’s fast recovery from the pandemic. In luxury automobiles particularly, the Chinese market has a huge effect, in addition to US and Western Europe. This, accompanied by a general preference for SUVs for… Continue reading Ideas to Help Land Rover Go Above and Beyond
In a recent blog post, I had written that a necessary, even if not very engaging, part of building a brand is how it is valued. And I had promised to share some of my initial thoughts on the subject. As a writer in the advertising and brand communications industry who also happens to be… Continue reading Some Thoughts on Brand Valuations
Over a year ago, when the Covid-19 pandemic which started in Wuhan, China, spread around the world, there were accusations targeted at China by the US and China retaliated with its own allegations. When all the accusations and counter-accusations had died down, countries began to close down their economies to focus on containing the spread… Continue reading Why Global Cooperation Is Fraying
It has been around three decades since Indian companies started going global. First, was the Aditya Birla Group, followed by the Tata Group, Mahindra, Godrej, Airtel, Reliance and many more. What does their internationalization tell us about their brands globally, and have they even begun thinking of themselves as multinational brands? The one strange feature… Continue reading Indian Brands in the Global Arena
I don’t know how many of us realize that we have already lived through a fifth of this century, mired in crises of one type or another. It all began with 9/11 in America which led to a series of ill-conceived wars in Asia. Then, we had the Great Recession from 2007-8 onwards from which… Continue reading Will the World Ever Rediscover Its Innovative Spirit?
The Indian Union Budget presented on February 1, 2021, by the Indian finance minister, Nirmala Sitharaman was unusual in many ways. For one thing, it was much shorter, as many commentators noted, and one of the reasons was that allocations for each Central Government scheme was not spelled out, as on previous occasions. Yet, on… Continue reading India Budget 2021: Spending Our Way Out of the Pandemic Economy
With a new administration in place in the US, what should the world expect in terms of a future growth trajectory, both in economic as well as geo-political terms? As it is, the world is still reeling from the Covid-19 pandemic and that ought to be the first priority for every country, the US included.… Continue reading New Direction for Global Realignment
Sometime last year, I had shared my thoughts and ideas on how corporate brands can enable renewal, and in that context, I had shared my thoughts on a corporate branding strategy for Jaguar Land Rover in a blog post. An important part of that branding strategy was to bring together Jaguar and Land Rover as… Continue reading How Jaguar Land Rover Can Build its Corporate Brand
Boris Johnson has “got Brexit done” and it was hard to miss the photograph of him cheerfully grinning with a thumbs-up sign in newspapers even in India. Phew! What a relief, is what most Britons must be thinking. Surely, they are not feeling terribly ecstatic over Brexit. Especially not when the country is also grappling… Continue reading What next for Britain and Europe after Brexit?
2020 has flown. But then, we say that every year, don’t we? Perhaps. But there’s no denying that this year has been different in many ways. Swept up in all its changes, it is possible that we scarcely noticed how fast it’s gone by. Take the pandemic lockdowns, for instance. I think many of us… Continue reading Our Sense of Time During a Pandemic