While the world is focused on fighting the coronavirus, it is also important to take note of another war taking place on the global stage. An anti-China war, started by the US under the current administration right from 2017 onward when Trump began a trade war with the Middle Kingdom. The trade war has since… Continue reading The Rise of China: Owl Wisdom Podcast
As the world slowly gets back to work, and as many continue to work from home, I thought I'd share my thoughts on work, leisure and the Covid economy. It was prompted in part by my reading Thorstein Veblen's Theory of The Leisure Class in which he talks of how the leisure class came into… Continue reading Work, Leisure and the Covid Economy: Owl Wisdom Podcast
Right now, with Covid-19 wreaking havoc across the world, launching a new brand or embarking on a new future would be the last thing on people’s minds. Yet, think about the new future that awaits Britain at the end of this year. It will be a whole new world of business, living and working that… Continue reading Corporate Brands and the Idea of Renewal
After one of the longest and the most severe Covid-related lockdowns, how is the reopening of the Indian economy faring so far? And what is the news from India Inc so far telling us about its health and that of the economy? Well, if the lockdown was nationwide, the reopening has been not just phased,… Continue reading Health of India Inc During Covid-19
This is an article I wrote for LinkedIn as it was prompted by a share there. However, the subject of educational institutions as brands has been on my mind for quite a while now. Especially India's institutes of excellence in engineering and business management, the IITs and IIMs. Like many companies, educational institutions don't see… Continue reading Educational Institutions as Brands
We have allowed so much technology into our lives, we are hardly conscious of it. From checking our mobile phones for messages from the time we awake, to streaming a film before going to bed, our entire day is lived in a technology bubble or envelope. We have never ever questioned its relevance, nor the… Continue reading Open Sesame… Big Other is Here
How do you teach an old dog new tricks? By subjecting it to experiments, of course. Perhaps the best known experiment in behavioural science – and the oldest trick in the book - is the Pavlov experiment, now considered standard in generating conditioned responses. Nowadays, behavioural economics, behavioural insights, behavioural tech are all the rage.… Continue reading Much Ado About Behavioural Insights
As an advertising and brand communications professional from the days of adverts in column centimetres and VHS tapes and DVDs, I have to admit I am a little overwhelmed in the age of digital and social media communications. For starters, nothing communicates “excess” more to me. The age of the internet is supposed to have… Continue reading Building Brands in the Digital Age
