Europe’s Economic Recovery Could Be Hit by Own Goal

The last time I wrote about Europe’s economy, it was in the context of global economic recovery, jobs and employment and how many people who had been furloughed were back to full-time work. Now that we know that the European economy has grown healthily in the second quarter of 2021, we must remember that it… Continue reading Europe’s Economic Recovery Could Be Hit by Own Goal

Writings on The Wall #24: Breathing Freely

Hello folks. This is probably going to be the last of my Writings on The Wall blog posts, that I have been sharing with you all for the past couple of years. I have enjoyed writing and sharing my thoughts with you all on a variety of subjects, all to do with culture, travel, art… Continue reading Writings on The Wall #24: Breathing Freely

Of the Priests, By the Priests, For the Priests

Having just accomplished one of my life’s aims, I ask myself whether it was really worth it. I have just finished reading The Laws of Manu. I can’t think of any endeavour more single-minded, more self-serving and more ruthlessly successful in its purpose. It tells us why we Hindus still have the caste system in… Continue reading Of the Priests, By the Priests, For the Priests

Setting the Record Straight on Moment Marketing

For the past few years, I have noticed a new craze in marketing circles in India called moment marketing. I have even seen posts shared on LinkedIn about great moment marketing activities and how marketers were smart enough to cash in on opportunities. I also discovered recently that LinkedIn has a page devoted to #momentmarketing.… Continue reading Setting the Record Straight on Moment Marketing

Market Segmentation: Different Strokes for Different Folks

As an advertising and brand communications professional who has been observing and working on brands for many decades, it strikes me that there are many industries and indeed companies in India that are ripe for market segmentation. In marketing, of course, that would mean tailoring specific products/brands to meet the specific requirements of select groups… Continue reading Market Segmentation: Different Strokes for Different Folks

Writings on the Wall #23: Indian Hospitalitea

As India commemorates 75 years of independence this year, I thought I'd share my thoughts on a particular gift that the British brought to India from China and left it for us to savour, serve and share with the world. I am talking about tea. It was first discovered by the British in China and… Continue reading Writings on the Wall #23: Indian Hospitalitea

Ideas to Help Jaguar Leap into the Future

In an increasingly polluted world of congested cities and long commutes to work, do luxury cars have a future? And as much of the world recovers from the Covid-19 pandemic and returns to work, will preference for private transport drive the growth of luxury cars, as well as all the others? We have seen the… Continue reading Ideas to Help Jaguar Leap into the Future

India at 75: Sisyphus in the Himalayas

The occasion of India’s 74th Independence Day is a major milestone and I am sure it will prompt many articles, stories, films, songs, poems, speeches, etc on the subject. And so, it should, for it is no minor accomplishment. Guess what? As I typed the page heading “150th blog post for Peripatetic Perch” to start… Continue reading India at 75: Sisyphus in the Himalayas

Road to Economic Recovery and Obstacles Ahead

It’s a year and a half since Covid-19 made its appearance in China and went on to ravage the world with amazing speed and virulence. China managed to control it effectively since they locked down Wuhan completely and prevented the spread of the virus while the infected were being treated. Other countries managed to control… Continue reading Road to Economic Recovery and Obstacles Ahead

Writings on the Wall #22: Time

As the world gets vaccinated and emerges from lockdowns, it is time to ready for work and social activity once again. Several sectors that were severely impacted by the pandemic can look forward to reopening their businesses and welcoming customers. One of the features of this pandemic according to media reports, was that people had… Continue reading Writings on the Wall #22: Time