I am talking about Aston Martin, of course. Hard to imagine that the ultimate rescue vehicle for 007 is now itself in need of rescuing. I was quite surprised by the news that Aston Martin is in financial trouble and that its Q2 2026 earnings were very disappointing. I wonder why this should be, and… Continue reading Rescuing and Reviving 007’s Car Brand
Having written and shared my thoughts on several brands and companies on my blog for many years, and having embarked on a more focused Brandology exercise this year, I thought it’s perhaps time to share my thoughts on how brands are actually connected with companies and explain my thinking a little more. Brands and companies… Continue reading Brands’ Connections with Companies Explained
This is the second assignment I set myself to make amends for not working on enough American brands, after the blog post I shared with my thoughts on Gap Clothing’s brand strategy and ideas last month. It is also timed with America’s 250th Independence Day and year in 2026. As it happens, 2026 is also… Continue reading How Tapestry Can Remake Itself and Build America’s Luxury Industry
In continuation of my Brandology thinking and work this year, especially that of exploring brands’ connections with companies, I thought I’d turn my mind to fashion brands. Actually, it occurred to me that I haven’t worked on American brands on my blog all these years, save for American Express and Pepsi, and therefore, I thought… Continue reading Gap Clothing’s California Connection
In my previous blog post on how brands are connected with companies, I had shared my thoughts on a new brand strategy for Titan wristwatches that I recommend. This is to strengthen the Titan brand and to enable it to compete better with international competition as well as to explore international markets at a later… Continue reading Brands’ Connections with Companies – Titan Wristwatches (Part 2)
You might wonder what would an advertising professional – a writer at that – know or have to do with the 4Ps of marketing propounded by Philip Kotler decades ago. It’s true, I am not a marketing professional, but having read and studied the 4Ps of marketing as part of my post-graduate one-year course in… Continue reading The Relevance of Marketing’s 4 Ps in the Digital Age
As part of my work for several years putting down my thoughts on brands, and also my more focused Brandology work this year, one of the many areas that I have been exploring is the connection that brands have with companies. Actually, these connections are several and operate at many different levels. The important ones… Continue reading How Brands Are Connected with Companies: Titan Wristwatches (Part I)
Hello readers. As you know, my blog is focusing on Brandology this year as I turn my attention to the art and science of building brands in an even more concentrated manner. Having built my career in the advertising industry in India over 20 long years - would have been 40 years, if it hadn't… Continue reading New Brandology Videos!
It’s not exactly a New Year Resolution since I don’t believe in them. But I do intend to explore more on brands and brand-building in 2026, including mainly their connection and relationship with companies and with corporate brands. I have spent the past couple of decades thinking and working on brands – if only on… Continue reading 2026 The Year of Exploring Brands’ Corporate Connections
I have been writing on the travails of the advertising industry on my blog for the past couple of years at least. These are based on my observations from the outside, since my career in advertising in India was wrecked over two decades ago by unprofessional organisations. These problems have now reached an existential crisis… Continue reading How the Advertising Industry Can Reinvent Itself
Peripatetic Perch 