I am talking about Aston Martin, of course. Hard to imagine that the ultimate rescue vehicle for 007 is now itself in need of rescuing. I was quite surprised by the news that Aston Martin is in financial trouble and that its Q2 2026 earnings were very disappointing. I wonder why this should be, and… Continue reading Rescuing and Reviving 007’s Car Brand
Sometime last year, I had shared my thoughts and ideas on how corporate brands can enable renewal, and in that context, I had shared my thoughts on a corporate branding strategy for Jaguar Land Rover in a blog post. An important part of that branding strategy was to bring together Jaguar and Land Rover as… Continue reading How Jaguar Land Rover Can Build its Corporate Brand
As businesses slowly try to get back to work and shops and establishments open after the Covid-lockdown, it will be a while before people get used to the idea of moving around freely in our cities. Post-Covid, the automobile industry in China seems to be seeing a reasonable uptick in sales, though it is not… Continue reading Time for Automotive Industry to Change Lanes
Peripatetic Perch 