There are times in every brand or company’s life, when it ages, or its audience ages, or the brand’s performance seems jaded and stuck in a rut. The reasons could be many. From the product’s features not keeping pace, to the market having outgrown the product, to stiff competition in the marketplace. We have all… Continue reading Spotting Brands with Revival Power
It’s been a while since I wrote about advertising and brand communications on my blog, even if I have been sharing my thoughts and ideas on brands here. I mean, it’s been a while since I wrote about our business and the industry in India, and it’s not only because I have been out of… Continue reading Whatever Happened to the ‘Life’ in Slice of Life Advertising?
Many months ago, I had written a blog post as well as a SlideShare presentation on Indian companies and brands in the global arena. In it, I had shared my thoughts on how many Indian companies had gone global in operations, but hadn’t done enough to build global brands yet. I had also shared my… Continue reading Tea Wellness as Part of Brand India
In connection with my last blog post on brands in which I had written about how brands that take a long hiatus can make a comeback, I would now like to think and write about hugely successful brands that lose their way. Not that they disappear, just that they seem to be stuck in a… Continue reading Nothing Succeeds Like Success, Until You’re Lost
Regular readers of my blog probably know well by now that I don’t think the digital medium is suited to brand-building. At least not in its current form. I have written a few pieces on the subject already. And many might be wondering why I would even be remotely interested in writing about digital brands,… Continue reading Let’s Get Digital Brands Growing
Since inflation is the most important topic of discussion these days across the world, I began to think about how that affects brands and how brands in turn manage inflation. Is there a connection at all, and if so, what are the different dynamics at work? Effects of cost-push inflation At the outset, all companies… Continue reading Brands and Inflation, What’s the Connection?
Sometime in 2019, I had written a blog post about brands ageing well and in it I had lamented the fact that every brand wants to chase millennials and Gen Z, whether it makes sense for the brand or not. Therefore, every brand also wants to always be young, hip, cool and trendy, whether it… Continue reading How Can Brands Grow Without Growing Old?
It is not that unusual or uncommon to find brands using a particular aspect or dimension of a country’s cultural heritage to build their brand image. Think of Scotch Whiskies or wines and there are many that leverage a nation’s culture to build their brand or an entire product category. I have shared my thoughts… Continue reading How Cultural Heritage Can Build a Brand
In today’s corporate world, well-diversified companies with interests in several businesses abound. It is part and parcel of most companies’ growth strategies. Yet, we also find cases of companies shedding non-core assets every decade or so, in order to improve their financial performance, but equally to focus on their core competencies. In fact, both sets… Continue reading What Makes a Well-integrated Corporate Brand
Recently, I wrote on my blog that I had ordered a copy of Michael E Porter’s book, Competitive Advantage along with Peter Drucker’s Practice of Management. I have written about the first, though not as a book review because it wouldn’t have been fair to Drucker. As far as Michael Porter’s book is concerned, I… Continue reading Brands and Competitive Advantage