I recently wrote a set of slide presentations for SlideShare to explain very simply, what brand-building is all about and I thought it might be worth sharing them with my blog’s readers and subscribers as well. In recent years, brands have become more significant in a company’s operations and there are entire new disciplines emerging… Continue reading Brand Development, Explained
At the start of the Covid pandemic, we all faced shortages at grocery supermarkets and while some of it was due to panic buying, the main culprit was supply shortages due to lockdowns imposed. It has been widely reported that due to lockdowns as well as economic and job uncertainty, many consumers were forced to… Continue reading Open to the World, Covid or Not
It’s been such a long hibernation and hiatus in my career, that I have even stopped thinking about it. Though I can’t afford to not think about it, with aged parents to care for, and with whom I now live in Goa. It seems like an eternity since I heard the bustle of an office;… Continue reading Exiled with My Thoughts and Ideas on Brands
As someone who has a scientific temperament and is a rationalist, I tend to always approach a problem in a rational, scientific way. Or at least, I always prefer to, circumstances permitting. And it’s one of the many reasons I think strategically on advertising and brand communication matters, even though I have spent my entire… Continue reading Why Brandthink Needs Imagination
Right now, with Covid-19 wreaking havoc across the world, launching a new brand or embarking on a new future would be the last thing on people’s minds. Yet, think about the new future that awaits Britain at the end of this year. It will be a whole new world of business, living and working that… Continue reading Corporate Brands and the Idea of Renewal
How many times during my career in advertising and brand communications, spanning several decades, must have I heard the debate over whether creating brand communications is an art or a science. It never ceases to amuse me, and yet, many a time, I have found it exasperating to explain even to fellow colleagues sometimes, that… Continue reading Brand Communications: Art or Science?