How Jaguar Land Rover Can Build its Corporate Brand

Sometime last year, I had shared my thoughts and ideas on how corporate brands can enable renewal, and in that context, I had shared my thoughts on a corporate branding strategy for Jaguar Land Rover in a blog post. An important part of that branding strategy was to bring together Jaguar and Land Rover as… Continue reading How Jaguar Land Rover Can Build its Corporate Brand

The Road Ahead for Tata Motors

The past two years have been anything but benign for the Indian automobile industry. As I had written in a blog post more than a year ago, many factors are to blame for the state of the business. However, I don’t think any automobile company in India has suffered as much as Tata Motors has.… Continue reading The Road Ahead for Tata Motors