Corporate Brands and the Idea of Renewal

Right now, with Covid-19 wreaking havoc across the world, launching a new brand or embarking on a new future would be the last thing on people’s minds. Yet, think about the new future that awaits Britain at the end of this year. It will be a whole new world of business, living and working that… Continue reading Corporate Brands and the Idea of Renewal

Health of India Inc During Covid-19

After one of the longest and the most severe Covid-related lockdowns, how is the reopening of the Indian economy faring so far? And what is the news from India Inc so far telling us about its health and that of the economy? Well, if the lockdown was nationwide, the reopening has been not just phased,… Continue reading Health of India Inc During Covid-19

Something of Kipling, Sans the Colonialist

Many months ago, I spied a copy of Rudyard Kipling’s autobiography at my parents’ flat in Goa and I was puzzled because I couldn’t imagine my father ever buying a copy of Kipling’s book, unless forced to! It turns out that it belonged to my grandfather, another avid reader. I decided I must read it… Continue reading Something of Kipling, Sans the Colonialist

Countries as Brands: Owl Wisdom Podcast

In this edition of the Owl Wisdom Podcast, I would like to talk about brands, which is linked to my profession of advertising and brand communications. However, this time the focus is on countries as brands. I have always believed that countries too are brands, though in a different way from companies, products and services.… Continue reading Countries as Brands: Owl Wisdom Podcast

Till Brexit Do Them Part

Like most countries around the world, Britain too has been caught in the grip of the coronavirus pandemic for the past many months. However, now that the country has reopened on the 4th of July, it will have to finally tackle the other challenge facing it: Brexit. And while nobody knows how long Covid-19 will… Continue reading Till Brexit Do Them Part

Census in The Time of Covid

At the time of writing this piece at home in Goa, Covid-19 rages on in towns and cities across India and around the world. There are fresh cases here as well, and it is hard to keep track of the number of Covid-19 cases and deaths, as they accelerate with every passing day in India.… Continue reading Census in The Time of Covid

Writings on the Wall #9: Equality

As the world comes to terms with the Covid-19 pandemic, other demons are also rearing their ugly heads. Racial and religious divides that are polarising countries even more, if that were possible. Right now, the US is in the grip of racial tensions sparked off by yet another killing of an unarmed Black man by… Continue reading Writings on the Wall #9: Equality

Preventing Global Economic Doomsday: Owl Wisdom Podcast

In five months of the Covid-19 global pandemic, we have seen the world lurch from one worldview and set of decisions to another, as countries try to contain the crisis. However, the crisis is both a public health one and an economic one and the biggest decisions governments will have to make is how to… Continue reading Preventing Global Economic Doomsday: Owl Wisdom Podcast

Brands and Covid: Long Time, No See!

There has been a lot of discussion lately, at least in India, on whether brands should stay quiet during Covid or continue to communicate with their customers. I think much of the dilemma stems from the fact that certain industries have been hit so hard during Covid, either from pandemic fears or from the lockdowns… Continue reading Brands and Covid: Long Time, No See!

Brands and Democracy: Freedom of Choice Helps Brands Thrive

With the phenomenal growth of China over the past three decades and its adoption of capitalism and private enterprise, albeit with Chinese characteristics, we have to question many of our assumptions about capitalism, communism, free market economies and state control. Not only are some Chinese companies beginning to enjoy high market shares and market valuations,… Continue reading Brands and Democracy: Freedom of Choice Helps Brands Thrive