What Women Wear to Office

I normally don’t write on fashion, but having created a brand campaign for a British brand of women’s clothing, I am forced to opine on the subject. It’s not that I don’t think about clothes and what we women wear, but I think it is largely a matter of personal choice and should be left… Continue reading What Women Wear to Office

Road to Economic Recovery and Obstacles Ahead

It’s a year and a half since Covid-19 made its appearance in China and went on to ravage the world with amazing speed and virulence. China managed to control it effectively since they locked down Wuhan completely and prevented the spread of the virus while the infected were being treated. Other countries managed to control… Continue reading Road to Economic Recovery and Obstacles Ahead

Impressions and Sketches of Another Age

While dusting and spring-cleaning my father’s bookshelves at home in Goa, I happened to discover a book I had never seen before in his collection. When I opened it, I was even more surprised to see his inscription: Daryaganj pavement, Delhi, 1999. He did visit me in Delhi around then and we might have wandered… Continue reading Impressions and Sketches of Another Age

Ovid in the Time of Covid: Conflict

Hello readers and welcome to my blog in July 2021. Half of 2021 is already gone by and there seems to be little respite from the Covid pandemic. While the vaccinations are on in full swing, the pace seems to be wanting. Besides, many countries haven’t even received enough doses of the vaccine to start… Continue reading Ovid in the Time of Covid: Conflict

What the Digital Medium Needs, To Be a True Brand-building Medium

I remember digital media being the shiny new thing on the horizon, the year Apple launched the iPhone and the smartphone era was born. That was 2007, and there have been plenty of disruption and changes since then. Much water has flowed under the digital bridge and nowhere more so, than in the advertising landscape.… Continue reading What the Digital Medium Needs, To Be a True Brand-building Medium

Ways a British Retail Institution Can Remake Itself

The idea of working on this retail brand struck me when I was reading The Economist online recently. Not a place where you’d expect to see an advert for M&S, but there it was. A typical catalogue-style advert of women’s apparel, staring at me on my computer screen. I couldn’t help but think what is… Continue reading Ways a British Retail Institution Can Remake Itself

Writings on the Wall #21: Reopening

We are already past the middle of 2021, and what a year it has been. What a terrible couple of years the 2020s decade has chosen to begin with. So much suffering, loss of life and scars that are likely to remain for much longer. We even have some of the makings of the roaring… Continue reading Writings on the Wall #21: Reopening

Ideas to Help Land Rover Go Above and Beyond

It was hardly surprising that automobile sales started to revive worldwide, post the Covid-related lockdowns. That was in large part due to China’s fast recovery from the pandemic. In luxury automobiles particularly, the Chinese market has a huge effect, in addition to US and Western Europe. This, accompanied by a general preference for SUVs for… Continue reading Ideas to Help Land Rover Go Above and Beyond

Let There Be Light!

While writing about brands and brand-building in recent months, it once again occurred to me how little advertising and brand communications agencies focus on building their own brands. We spend all our time and resources advising client organisations on the best way to build their brands and grow their businesses, but hardly care to build… Continue reading Let There Be Light!

Indian Economy and Covid Recovery All Slow Down

The much-awaited GDP figures for India’s economy in the last quarter of the last financial year and for the full year are finally here. And while the immediate reaction seems to be one of relief, there is plenty to read between the lines. For the last quarter of FY21, the Indian economy seems to have… Continue reading Indian Economy and Covid Recovery All Slow Down