Educational Institutions as Brands

This is an article I wrote for LinkedIn as it was prompted by a share there. However, the subject of educational institutions as brands has been on my mind for quite a while now. Especially India's institutes of excellence in engineering and business management, the IITs and IIMs. Like many companies, educational institutions don't see… Continue reading Educational Institutions as Brands

Time for Automotive Industry to Change Lanes

As businesses slowly try to get back to work and shops and establishments open after the Covid-lockdown, it will be a while before people get used to the idea of moving around freely in our cities. Post-Covid, the automobile industry in China seems to be seeing a reasonable uptick in sales, though it is not… Continue reading Time for Automotive Industry to Change Lanes

All Not Equal Before Covid-19: Owl Wisdom Podcast

As countries start relaxing their Covid lockdowns, we are also aware that Covid has still not left us. It will be many months, say scientists and medical researchers, before Covid-19 is vanquished. Not until a vaccine is discovered, that is. In my previous podcast edition on Covid-19, I had looked at the enduring effects of… Continue reading All Not Equal Before Covid-19: Owl Wisdom Podcast

Open Sesame… Big Other is Here

We have allowed so much technology into our lives, we are hardly conscious of it. From checking our mobile phones for messages from the time we awake, to streaming a film before going to bed, our entire day is lived in a technology bubble or envelope. We have never ever questioned its relevance, nor the… Continue reading Open Sesame… Big Other is Here

Much Ado About Behavioural Insights

How do you teach an old dog new tricks? By subjecting it to experiments, of course. Perhaps the best known experiment in behavioural science – and the oldest trick in the book - is the Pavlov experiment, now considered standard in generating conditioned responses. Nowadays, behavioural economics, behavioural insights, behavioural tech are all the rage.… Continue reading Much Ado About Behavioural Insights

Women in Crisis: Covid and Beyond

It turns out that the Covid-19 pandemic is a good time as any to discuss gender bias and discrimination against women. Not because more women are at risk from Covid-19; on the contrary, the virus seems to attack more men than women. Not because more women are employed in the healthcare sector that is at… Continue reading Women in Crisis: Covid and Beyond

Covid-19 and The Big Reset: Owl Wisdom Podcast

As we cope with the world's worst pandemic, I would like you to join me in looking forward to a post-Covid world. In this Covid-19 special edition of Owl Wisdom Podcast, I try to anticipate our future after Covid and examine critical issues that the world must confront together to fight for healthier lives. It… Continue reading Covid-19 and The Big Reset: Owl Wisdom Podcast

Building Brands in the Digital Age

As an advertising and brand communications professional from the days of adverts in column centimetres and VHS tapes and DVDs, I have to admit I am a little overwhelmed in the age of digital and social media communications. For starters, nothing communicates “excess” more to me. The age of the internet is supposed to have… Continue reading Building Brands in the Digital Age

The Anarchy: A Cautionary Tale of Capitalism

I have never understood the recent trend (a decade or more) of subtitling book titles, and I suspect it’s the publishers’ tactic of trying to boost book sales. But in the case of William Dalrymple’s recent tome, The Anarchy, the subtitle actually does more justice to the subject: The East India Company, Corporate Violence and… Continue reading The Anarchy: A Cautionary Tale of Capitalism

Stakeholder Capitalism, What’s at Stake and Why: Owl Wisdom Podcast

Hello and welcome to the third of my Owl Wisdom Podcasts. This March 2020 edition focuses on the concept of stakeholder capitalism that is gaining ground around the world. Most importantly in the US, the hotbed of laissez faire capitalism, and also in parts of Western Europe. In this edition I look at the origins… Continue reading Stakeholder Capitalism, What’s at Stake and Why: Owl Wisdom Podcast