It is now over a year of Trump 2.0 and the chaos he has unleashed all over the world with his new tariff regime is going to stay for several years, even if it is taking its own sweet time in showing its effects on economic growth. The world is roiling with geopolitical tensions as… Continue reading Chaos Reigning Everywhere
The Botched Air India Merger and What It Could Have Been
In line with my blog’s Brandology theme this year, I am writing about a brand that underwent a merger at the start of this millennium in India and is still languishing as the number two in an industry that is itself in serious trouble. In the previous blog post, I wrote about the problems facing… Continue reading The Botched Air India Merger and What It Could Have Been
Gleaming Airports, Shambolic Airlines
For the fourth-largest economy in the world, India has an airlines industry that is a sad commentary on our transportation sector. With plenty of gleaming airports across the country, we have only two fully functional airlines (or should I say, dysfunctional airlines) in Air India and Indigo operating domestically. Our airlines industry opened up to… Continue reading Gleaming Airports, Shambolic Airlines
Protected: Reading for What Lies Ahead in 2026
What We Can Expect from the Global Economy in 2026
As I have written in a previous blog post, we have begun the New Year on a rather dramatic note, at least geopolitically. And a lot of these kinds of developments are likely to have serious ramifications on the economic front as well. In fact, geopolitical as well as geoeconomic risks are the greatest risks… Continue reading What We Can Expect from the Global Economy in 2026
Sita Valles, Somebody’s Idea of a Revolutionary
When I was working in the advertising industry in Delhi more than 20 years ago, I used to frequent book shops – of which Delhi has many good ones – and buy and read books voraciously. However, I always had a pile of unread ones waiting to be read since there was my work in… Continue reading Sita Valles, Somebody’s Idea of a Revolutionary
A Hi-Jinks January that the World Can Do Without
Well, well, what a start to the New Year it’s been! If one expected a smooth easing into 2026 from the year gone by, it was quashed by Trump’s air strikes on Venezuela and the capture of its president, Nicolas Maduro and his wife to stand trial in the US. I had written about the… Continue reading A Hi-Jinks January that the World Can Do Without
Indian Economy in Danger of Losing Direction
Many of you will be surprised to read that the Indian economy which is growing strongly can actually be losing its way through this growth phase. Well, while on the face of it, it appears that India’s economy is powering ahead, even as it is being buffeted by adverse factors such as the punitively high… Continue reading Indian Economy in Danger of Losing Direction
2026 The Year of Exploring Brands’ Corporate Connections
It’s not exactly a New Year Resolution since I don’t believe in them. But I do intend to explore more on brands and brand-building in 2026, including mainly their connection and relationship with companies and with corporate brands. I have spent the past couple of decades thinking and working on brands – if only on… Continue reading 2026 The Year of Exploring Brands’ Corporate Connections









