Educational Institutions as Brands

This is an article I wrote for LinkedIn as it was prompted by a share there. However, the subject of educational institutions as brands has been on my mind for quite a while now. Especially India's institutes of excellence in engineering and business management, the IITs and IIMs. Like many companies, educational institutions don't see… Continue reading Educational Institutions as Brands

Time for Automotive Industry to Change Lanes

As businesses slowly try to get back to work and shops and establishments open after the Covid-lockdown, it will be a while before people get used to the idea of moving around freely in our cities. Post-Covid, the automobile industry in China seems to be seeing a reasonable uptick in sales, though it is not… Continue reading Time for Automotive Industry to Change Lanes

Writings On The Wall #8: Staying Human

It is human connections with each other that make us who we are. And an integral part of that is personal, face-to-face interactions, which technology only allows so much of. But at least we have that; people who suffered the Black Death or the Spanish Flu didn't know what was happening to their family members… Continue reading Writings On The Wall #8: Staying Human

Discovering Virginia Woolf, The Critic

A connection on LinkedIn shared a new book by Virginia Woolf published by Times Literary Supplement and I decided that I must buy and read this book of hers. Titled Genius and Ink, Virginia Woolf on How to Read, it is a selection of her essays and criticism for the Times Literary Supplement, to which… Continue reading Discovering Virginia Woolf, The Critic

Owl About Words: Made for Post-Lockdown

Covid-19 has been a time of turning inward, of withdrawal from the world. But it's also been a time of binge-watching, binge-streaming, binge-listening and more online. Now that lockdowns are being relaxed, people have already begun talking of binge-shopping. I am not so sure about that yet, but it's just the time to discuss the… Continue reading Owl About Words: Made for Post-Lockdown

All Not Equal Before Covid-19: Owl Wisdom Podcast

As countries start relaxing their Covid lockdowns, we are also aware that Covid has still not left us. It will be many months, say scientists and medical researchers, before Covid-19 is vanquished. Not until a vaccine is discovered, that is. In my previous podcast edition on Covid-19, I had looked at the enduring effects of… Continue reading All Not Equal Before Covid-19: Owl Wisdom Podcast

What End of Lockdown Means for Women

As India and many other countries gradually lift or relax lockdown conditions in their towns and villages, no one would welcome this more than the women who suffer domestic violence and abuse in their homes. They will finally have a chance to breathe free. At least for most of the working hours that they or… Continue reading What End of Lockdown Means for Women

Open Sesame… Big Other is Here

We have allowed so much technology into our lives, we are hardly conscious of it. From checking our mobile phones for messages from the time we awake, to streaming a film before going to bed, our entire day is lived in a technology bubble or envelope. We have never ever questioned its relevance, nor the… Continue reading Open Sesame… Big Other is Here

Much Ado About Behavioural Insights

How do you teach an old dog new tricks? By subjecting it to experiments, of course. Perhaps the best known experiment in behavioural science – and the oldest trick in the book - is the Pavlov experiment, now considered standard in generating conditioned responses. Nowadays, behavioural economics, behavioural insights, behavioural tech are all the rage.… Continue reading Much Ado About Behavioural Insights