Europe’s Economic Recovery Could Be Hit by Own Goal

The last time I wrote about Europe’s economy, it was in the context of global economic recovery, jobs and employment and how many people who had been furloughed were back to full-time work. Now that we know that the European economy has grown healthily in the second quarter of 2021, we must remember that it… Continue reading Europe’s Economic Recovery Could Be Hit by Own Goal

Market Segmentation: Different Strokes for Different Folks

As an advertising and brand communications professional who has been observing and working on brands for many decades, it strikes me that there are many industries and indeed companies in India that are ripe for market segmentation. In marketing, of course, that would mean tailoring specific products/brands to meet the specific requirements of select groups… Continue reading Market Segmentation: Different Strokes for Different Folks

India at 75: Sisyphus in the Himalayas

The occasion of India’s 74th Independence Day is a major milestone and I am sure it will prompt many articles, stories, films, songs, poems, speeches, etc on the subject. And so, it should, for it is no minor accomplishment. Guess what? As I typed the page heading “150th blog post for Peripatetic Perch” to start… Continue reading India at 75: Sisyphus in the Himalayas

Road to Economic Recovery and Obstacles Ahead

It’s a year and a half since Covid-19 made its appearance in China and went on to ravage the world with amazing speed and virulence. China managed to control it effectively since they locked down Wuhan completely and prevented the spread of the virus while the infected were being treated. Other countries managed to control… Continue reading Road to Economic Recovery and Obstacles Ahead

Some Thoughts on Brand Valuations

In a recent blog post, I had written that a necessary, even if not very engaging, part of building a brand is how it is valued. And I had promised to share some of my initial thoughts on the subject. As a writer in the advertising and brand communications industry who also happens to be… Continue reading Some Thoughts on Brand Valuations

Ovid in the Time of Covid: Self-absorption

As the Covid pandemic rages in India, one cannot help but think of how our leaders were gloating over having controlled the pandemic just a few months ago. In many other countries too, populist leaders - especially strongmen – were either in complete denial over the virus and contagion, or else were too absorbed in… Continue reading Ovid in the Time of Covid: Self-absorption

Why Global Cooperation Is Fraying

Over a year ago, when the Covid-19 pandemic which started in Wuhan, China, spread around the world, there were accusations targeted at China by the US and China retaliated with its own allegations. When all the accusations and counter-accusations had died down, countries began to close down their economies to focus on containing the spread… Continue reading Why Global Cooperation Is Fraying

Protected: Reading Through Yet Another Pandemic Summer

There is no excerpt because this is a protected post.

Writings on The Wall #19: Dining Out

As countries go in for mass vaccination drives, the hope is that they may soon be able to reopen parts of their economies that have been severely affected. Like dining, entertainment, travel and more. And while technology has certainly come to the rescue of many, allowing people to shop online, stream films and concerts, and… Continue reading Writings on The Wall #19: Dining Out

Ovid in the Time of Covid: Flying High

As the Covid-19 pandemic continues to rage around the world and millions continue to die, its effects on different sections of society are widely different. And even as vaccines roll out, access to them and the speed of vaccination programmes too vary widely across the world. Meanwhile, the economic impacts of the pandemic are making… Continue reading Ovid in the Time of Covid: Flying High