There is no excerpt because this is a protected post.
When reading newspapers or books or watching the news, we often come across the word development. It is a term so often used to mean growth, loosely speaking, that when attached to any other word, it takes on new meanings. Urban development, rural development, industrial development, sustainable development, etc. Then, of course, we have the… Continue reading Development and All That We Understand by It
There are many brands that we grow up with and are an intrinsic part of our lives. Some fade away into oblivion, but most stay around and strengthen their relationships with consumers. And even when we outgrow them, there is always another set of consumers to take our place. There’s a curious thing I observed… Continue reading Brands Relaunching After a Long Hiatus.
While I was still contemplating buying Amitav Ghosh’s newest book, The Nutmeg’s Curse, my father had already ordered it from Amazon India. Well, I’m not complaining. I greatly admire his writing, having owned and read several of his books, before I lost almost all of my books to termites at my parents’ flat in Goa.… Continue reading The Nutmeg’s Curse, of Colonisation and Capitalism
I must admit at the outset that I am new to social media, having been raised on a diet of traditional media as staples during my entire long career in advertising in India. That said, I have learnt a few things about the digital medium during a few freelance writing assignments from old Ogilvy colleagues… Continue reading Twitter’s Blues Not Just Its Own
Sometime in 2019, I had written a blog post about brands ageing well and in it I had lamented the fact that every brand wants to chase millennials and Gen Z, whether it makes sense for the brand or not. Therefore, every brand also wants to always be young, hip, cool and trendy, whether it… Continue reading How Can Brands Grow Without Growing Old?
Many years ago, I heard great things about a book called Start-up Nation and so I finally decided to buy it from Amazon India and read it. It is a Council on Foreign Relations book co-authored by Dan Senor and Saul Singer, both of whom are Israeli Jews. Dan Senor is a senior fellow at… Continue reading A Breezy Tour of a Nation’s Chutzpah