You might wonder what would an advertising professional – a writer at that – know or have to do with the 4Ps of marketing propounded by Philip Kotler decades ago. It’s true, I am not a marketing professional, but having read and studied the 4Ps of marketing before embarking on my advertising career over 40… Continue reading The Relevance of Marketing’s 4 Ps in the Digital Age
When I last wrote about the European economy six months ago, I had said that the EU must look beyond trade for economic growth and that there is ample room to increase domestic consumption as well as investment across EU member countries. I had also written about how many of the countries in the continent… Continue reading Geo-economic Challenges That Europe Must Address Soon
As part of my work for several years putting down my thoughts on brands, and also my more focused Brandology work this year, one of the many areas that I have been exploring is the connection that brands have with companies. Actually, these connections are several and operate at many different levels. The important ones… Continue reading How Brands Are Connected with Companies: Titan Wristwatches (Part I)
There is no excerpt because this is a protected post.
If at the start of 2025 and now in 2026, we thought that Trump’s tariffs would adversely impact the US economy and the rest of the world, we now also have the impact of Trump’s war in Iran to contend with. The latter could, in fact, take a much bigger toll on the global economy… Continue reading The Global Economy Faces a Double-Whammy in 2026
It’s that time of the year again when some of India’s states are going to elections in a huge expression of our faith in democracy. Of course, this time these come against the backdrop of the SIR (Serious Internal Revision) exercise of our electoral rolls that has become particularly controversial in states like West Bengal.… Continue reading State Elections in India and the State of Their Economies
As part of my writing on Brandology – the art and science of building brands – I decided to explore some of the thorny issues concerning certain sectors of the Indian economy. After airlines, I wrote about the telecom industry in my previous blog post and the kinds of policy reforms we must see in… Continue reading How Vodafone Idea Can Tune in to Growth
Regular readers of my blog would know that I have been writing about the need for policy reforms in our airlines and telecom industries, as I think they both suffer from serious bottlenecks and are unable to grow at the rate at which they should be growing. Commercial airlines are important for a fast-growing economy… Continue reading India’s Telecom Industry Must Dial Up for Reforms
Even as there was relief in India over the long stalemate on tariffs ending and there being a lowering of tariffs to 25% from 50%, there has been no time to celebrate or even sign the final trade agreement with the US. Because, in the meantime, the US has decided to go to war with… Continue reading Indian Economy Buffeted by Tariff Wars and Real Wars
Early this year, I had written that instead of stopping wars Trump is actually starting new ones. With his actions in Venezuela and also threatening to take over Greenland. Now, it turns out he has decided to go after Iran along with his accomplice and partner-in-crime if I can call him that, Netanyahu of Israel.… Continue reading Stop the Senseless War in Iran
Peripatetic Perch 