Building, Managing and Measuring Brands

In one of my recent blog posts, I said I would like to read David Aaker and Kevin Lane Keller and I am glad to say that I have just finished reading Aaker’s Building Strong Brands that I ordered from Amazon. A lot of it was familiar territory to a seasoned advertising professional like me,… Continue reading Building, Managing and Measuring Brands

Whereabouts, Context and Depth?

The second book that my parents gifted me for my birthday this year, besides Amartya Sen’s memoir is Jhumpa Lahiri’s Whereabouts. I had already read about her attempt to write this book in Italian and then translate it back into English herself and one marvels at the author’s courage. Around three years ago I think… Continue reading Whereabouts, Context and Depth?

Truly at Home in The World

Finished reading Amartya Sen’s Home in The World, that my parents had gifted me for my birthday this year. The first I heard of it was in an article by Edward Luce of The Financial Times that he shared on Twitter and I remember thinking, well, it’s been a long time since one saw or… Continue reading Truly at Home in The World

Of the Priests, By the Priests, For the Priests

Having just accomplished one of my life’s aims, I ask myself whether it was really worth it. I have just finished reading The Laws of Manu. I can’t think of any endeavour more single-minded, more self-serving and more ruthlessly successful in its purpose. It tells us why we Hindus still have the caste system in… Continue reading Of the Priests, By the Priests, For the Priests

American Democracy According to Tocqueville

America is one country I have not visited yet, which might surprise many. Well, it just so happens that I was never inclined to visit the US, even though I have friends there, both from college in Delhi and those known to my family. I told myself that if I ever do visit the United… Continue reading American Democracy According to Tocqueville

Impressions and Sketches of Another Age

While dusting and spring-cleaning my father’s bookshelves at home in Goa, I happened to discover a book I had never seen before in his collection. When I opened it, I was even more surprised to see his inscription: Daryaganj pavement, Delhi, 1999. He did visit me in Delhi around then and we might have wandered… Continue reading Impressions and Sketches of Another Age