Capitalism Waiting for a Future

“The inherent vice of capitalism is the unequal sharing of blessings; the inherent vice of socialism is the equal sharing of miseries.” - Winston Churchill Just as there is a lot of talk about brand purpose these days, there is also a lot of discussion about capitalism and more importantly, what kind. Ever since the… Continue reading Capitalism Waiting for a Future

Jazzing Up Consumer Spending to Beat Slowdown Blues

While it has been several quarters (even years) of an economic slowdown in India, what is worrying corporate India now is that consumer spending is weakening. Seeing how a few companies are responding to the slowdown, I thought I must pen my thoughts on what companies can do to revive private consumption in this article… Continue reading Jazzing Up Consumer Spending to Beat Slowdown Blues

One Year and Time for a Refresh

I can't believe that in another week or so, my blog will be completing a year! It seems like just the other day, that I was familiarising myself with the nitty-gritty of starting a blog. Everything, from the subject matter of my blog and how the content should be written and organised, down to the… Continue reading One Year and Time for a Refresh

Life and Death in an Instant

Recently, I finished reading Roland Barthes’ Camera Lucida, and I was overcome with a feeling of despondency. The book, which is all about the photograph, challenged many of my long-held assumptions and views about the visual image. Like Susan Sontag’s On Photography, it expresses strong views about the photograph, its message, the act of photographing,… Continue reading Life and Death in an Instant

Brand Communications: Art or Science?

How many times during my career in advertising and brand communications, spanning several decades, must have I heard the debate over whether creating brand communications is an art or a science. It never ceases to amuse me, and yet, many a time, I have found it exasperating to explain even to fellow colleagues sometimes, that… Continue reading Brand Communications: Art or Science?

Of Language, Myths, and Roland Barthes

What a delightful surprise, to read an author and discover that you have been speaking the language that he spent years studying, throughout your career. That was how I felt, having finished reading Roland Barthes’ Mythologies. In what is probably his best-known work, Roland Barthes takes a microscope to popular cultural phenomena and analyses -… Continue reading Of Language, Myths, and Roland Barthes