How Brands Are Connected with Companies: Titan Wristwatches (Part I)

As part of my work for several years putting down my thoughts on brands, and also my more focused Brandology work this year, one of the many areas that I have been exploring is the connection that brands have with companies. Actually, these connections are several and operate at many different levels. The important ones… Continue reading How Brands Are Connected with Companies: Titan Wristwatches (Part I)

HBR Book On Strategy Does It a Disservice

Reading HBR posts online on LinkedIn where I follow them, I was always quite disappointed by the kinds of subject matter and articles that were being shared. Being unemployed for decades now in India, I cannot afford to subscribe to the publication, so I browse and read the occasional free article whenever I find something… Continue reading HBR Book On Strategy Does It a Disservice