Just Who Is a Trade War “Good” For?

In March 2018, President Trump said that “Trade wars are good and easy to win.” As economies and markets roil in the throes of the year-and-a-half long US-China trade war, it is perhaps time to ask who is a trade war good for and what impact it is having on business and ordinary people. By… Continue reading Just Who Is a Trade War “Good” For?

Brand Communications: Art or Science?

How many times during my career in advertising and brand communications, spanning several decades, must have I heard the debate over whether creating brand communications is an art or a science. It never ceases to amuse me, and yet, many a time, I have found it exasperating to explain even to fellow colleagues sometimes, that… Continue reading Brand Communications: Art or Science?

Stuck in the Slow Lane

It has been several months and quarters of agony for the Indian automobile industry, what with vehicle sales falling. The rapid growth rate registered in the 2004 to 2013 period seems to have sputtered to a slow growth, if that. Newspapers and magazines are suddenly full of news about falling vehicle sales and job losses;… Continue reading Stuck in the Slow Lane

Of Language, Myths, and Roland Barthes

What a delightful surprise, to read an author and discover that you have been speaking the language that he spent years studying, throughout your career. That was how I felt, having finished reading Roland Barthes’ Mythologies. In what is probably his best-known work, Roland Barthes takes a microscope to popular cultural phenomena and analyses -… Continue reading Of Language, Myths, and Roland Barthes

A Made-in-India Economic Slowdown

While the news in and out of India in recent days has been, quite rightly, hogged by the Kashmir issue, I would like to draw your attention to the economic slowdown in India. There probably isn’t a soul anywhere in the world who hasn’t heard of Prime Minister Narendra Modi’s invitation to foreign investors, “Make… Continue reading A Made-in-India Economic Slowdown

From Gateway to China to Getaway Island?

The recent wave of protests in Hong Kong are making news headlines for a variety of reasons. From the draconian nature of the extradition bill proposed by Mainland China, to the intensity and massive turnout of the protesters, to the violent reaction by the Hong Kong police, everything was captured by television news channels. The… Continue reading From Gateway to China to Getaway Island?