In my previous blog post on how brands are connected with companies, I had shared my thoughts on a new brand strategy for Titan wristwatches that I recommend. This is to strengthen the Titan brand and to enable it to compete better with international competition as well as to explore international markets at a later… Continue reading Brands’ Connections with Companies – Titan Wristwatches (Part 2)
As part of my work for several years putting down my thoughts on brands, and also my more focused Brandology work this year, one of the many areas that I have been exploring is the connection that brands have with companies. Actually, these connections are several and operate at many different levels. The important ones… Continue reading How Brands Are Connected with Companies: Titan Wristwatches (Part I)
Peripatetic Perch 