It’s been a while since I wrote about advertising and brand communications on my blog, even if I have been sharing my thoughts and ideas on brands here. I mean, it’s been a while since I wrote about our business and the industry in India, and it’s not only because I have been out of… Continue reading Whatever Happened to the ‘Life’ in Slice of Life Advertising?
How do you teach an old dog new tricks? By subjecting it to experiments, of course. Perhaps the best known experiment in behavioural science – and the oldest trick in the book - is the Pavlov experiment, now considered standard in generating conditioned responses. Nowadays, behavioural economics, behavioural insights, behavioural tech are all the rage.… Continue reading Much Ado About Behavioural Insights