For the past few years, I have noticed a new craze in marketing circles in India called moment marketing. I have even seen posts shared on LinkedIn about great moment marketing activities and how marketers were smart enough to cash in on opportunities. I also discovered recently that LinkedIn has a page devoted to #momentmarketing.… Continue reading Setting the Record Straight on Moment Marketing
I don’t know how many of us realize that we have already lived through a fifth of this century, mired in crises of one type or another. It all began with 9/11 in America which led to a series of ill-conceived wars in Asia. Then, we had the Great Recession from 2007-8 onwards from which… Continue reading Will the World Ever Rediscover Its Innovative Spirit?
For the past several centuries the world has made much of its progress on the back of the relationship between citizens, governments and businesses. From the time of the Magna Carta, when aristocratic barons seized privileges and rights from the monarchy, businesses have had the upper hand in the relationship. As agents of innovation and… Continue reading How Illiberal Politics is Impacting Business and Economies