Some Thoughts on Brand Valuations

In a recent blog post, I had written that a necessary, even if not very engaging, part of building a brand is how it is valued. And I had promised to share some of my initial thoughts on the subject. As a writer in the advertising and brand communications industry who also happens to be… Continue reading Some Thoughts on Brand Valuations

Brands Need Long-term Vision and Care

In addition to my last blog post in which I had shared five of my presentations on the building blocks of brand development, I thought it might make sense to explore other aspects of brand-building as well. I have been thinking about these subjects for many years, while observing developments in the advertising and marketing… Continue reading Brands Need Long-term Vision and Care

Why the Sky Is Not the Limit in the Intangible Economy

You would think that the new digitally powered economy – some of it, internet based – would be more productive, since they depend so heavily on computers and information technology. Not true. Several studies, including those by David Autor and others, show drop in productivity in the US, and especially since the late 1990s. Many… Continue reading Why the Sky Is Not the Limit in the Intangible Economy