Brands and Democracy: Freedom of Choice Helps Brands Thrive

With the phenomenal growth of China over the past three decades and its adoption of capitalism and private enterprise, albeit with Chinese characteristics, we have to question many of our assumptions about capitalism, communism, free market economies and state control. Not only are some Chinese companies beginning to enjoy high market shares and market valuations,… Continue reading Brands and Democracy: Freedom of Choice Helps Brands Thrive

Educational Institutions as Brands

This is an article I wrote for LinkedIn as it was prompted by a share there. However, the subject of educational institutions as brands has been on my mind for quite a while now. Especially India's institutes of excellence in engineering and business management, the IITs and IIMs. Like many companies, educational institutions don't see… Continue reading Educational Institutions as Brands

Building Brands in the Digital Age

As an advertising and brand communications professional from the days of adverts in column centimetres and VHS tapes and DVDs, I have to admit I am a little overwhelmed in the age of digital and social media communications. For starters, nothing communicates “excess” more to me. The age of the internet is supposed to have… Continue reading Building Brands in the Digital Age

Why the Sky Is Not the Limit in the Intangible Economy

You would think that the new digitally powered economy – some of it, internet based – would be more productive, since they depend so heavily on computers and information technology. Not true. Several studies, including those by David Autor and others, show drop in productivity in the US, and especially since the late 1990s. Many… Continue reading Why the Sky Is Not the Limit in the Intangible Economy

Of Language, Myths, and Roland Barthes

What a delightful surprise, to read an author and discover that you have been speaking the language that he spent years studying, throughout your career. That was how I felt, having finished reading Roland Barthes’ Mythologies. In what is probably his best-known work, Roland Barthes takes a microscope to popular cultural phenomena and analyses -… Continue reading Of Language, Myths, and Roland Barthes