As regular readers of my blog might know by now, I have spent the past many years thinking about JLR and its brands and how Tata Motors can integrate better with them while building its own automotive brand at the same time. In my last post I managed to fill the missing link that was… Continue reading How Tata Motors Cars Can Build a Brand with a Future
I began this year by writing about the challenges facing India this year as Trump’s tariffs take effect and cause a global economic slowdown, from which India too will not be immune. Then in February 2025, I wrote about the Indian Union Budget which I thought was desperate to push growth, including by cutting taxes… Continue reading Time for India’s Economy to Become More Competitive
In my previous blog post, I had written about the consumer durables industry and how it is cluttered and commoditised with very little brand differentiation. Well, the consumer electronics industry is one part of the large consumer durables category, and it is usually known to feature the latest technology in audio and video equipment, mobile… Continue reading Where is Brand Differentiation in Consumer Electronics?
With all the excessive focus on technology in the times that we live in, it’s easy for companies to lose sight of brands, and consumer connection. These days particularly AI is the focus of so much attention, that I fear at least my industry of advertising and brand communications is getting carried away by all… Continue reading Technology or Brand, Which Comes First?
In addition to my last blog post in which I had shared five of my presentations on the building blocks of brand development, I thought it might make sense to explore other aspects of brand-building as well. I have been thinking about these subjects for many years, while observing developments in the advertising and marketing… Continue reading Brands Need Long-term Vision and Care
