Open to the World, Covid or Not

At the start of the Covid pandemic, we all faced shortages at grocery supermarkets and while some of it was due to panic buying, the main culprit was supply shortages due to lockdowns imposed. It has been widely reported that due to lockdowns as well as economic and job uncertainty, many consumers were forced to… Continue reading Open to the World, Covid or Not

The Rise of China: Owl Wisdom Podcast

While the world is focused on fighting the coronavirus, it is also important to take note of another war taking place on the global stage. An anti-China war, started by the US under the current administration right from 2017 onward when Trump began a trade war with the Middle Kingdom. The trade war has since… Continue reading The Rise of China: Owl Wisdom Podcast

Exiled with My Thoughts and Ideas on Brands

It’s been such a long hibernation and hiatus in my career, that I have even stopped thinking about it. Though I can’t afford to not think about it, with aged parents to care for, and with whom I now live in Goa. It seems like an eternity since I heard the bustle of an office;… Continue reading Exiled with My Thoughts and Ideas on Brands

Writings on The Wall #11: Summer Holidays

As I write this, I realise that I haven't had a holiday or travelled in years. Or perhaps, I have had an extended one lasting well over a decade at my parents' place in Goa, for no particular reason. Well, August is the time for holidays and many around the world will be spending this… Continue reading Writings on The Wall #11: Summer Holidays

Work, Leisure and the Covid Economy: Owl Wisdom Podcast

As the world slowly gets back to work, and as many continue to work from home, I thought I'd share my thoughts on work, leisure and the Covid economy. It was prompted in part by my reading Thorstein Veblen's Theory of The Leisure Class in which he talks of how the leisure class came into… Continue reading Work, Leisure and the Covid Economy: Owl Wisdom Podcast

Owl About Words: Wit or Wily?

The conversation these days is all about restarting the economy. Whether in India, or elsewhere in the world everyone is preoccupied with ways of getting the economy restarted. And one word that invariably comes up in such discussions is "engine" as in engines of growth. How did the word engine come to mean something that… Continue reading Owl About Words: Wit or Wily?

Ripples of Reflection

Hello, readers! In addition to my blog post of today on brandthink and imagination, I have a new video to share with you all. With so much happening around us from the raging Covid-19 pandemic to the economic crises and rising tensions between the world's superpowers, we are inundated with information and news round the… Continue reading Ripples of Reflection

Why Brandthink Needs Imagination

As someone who has a scientific temperament and is a rationalist, I tend to always approach a problem in a rational, scientific way. Or at least, I always prefer to, circumstances permitting. And it’s one of the many reasons I think strategically on advertising and brand communication matters, even though I have spent my entire… Continue reading Why Brandthink Needs Imagination

Corporate Brands and the Idea of Renewal

Right now, with Covid-19 wreaking havoc across the world, launching a new brand or embarking on a new future would be the last thing on people’s minds. Yet, think about the new future that awaits Britain at the end of this year. It will be a whole new world of business, living and working that… Continue reading Corporate Brands and the Idea of Renewal