Sometime last year, I had shared my thoughts and ideas on how corporate brands can enable renewal, and in that context, I had shared my thoughts on a corporate branding strategy for Jaguar Land Rover in a blog post. An important part of that branding strategy was to bring together Jaguar and Land Rover as… Continue reading How Jaguar Land Rover Can Build its Corporate Brand
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The last book I read in 2020 was Ram Guha’s Gandhi: The Years that Changed the World and I don’t think I could have ended what was a tumultuous year with a better read. In a year that was arguably the most chaotic that India has seen since Independence and the Partition, and that has… Continue reading Gandhi in India and Beyond
The few of us fortunate enough to have seen 2020 through can hopefully look forward to a better 2021. As always, this is the time for new year resolutions, and perhaps most people will long to be out once again, meeting their friends, relations and colleagues. Many will also be hoping to travel freely once… Continue reading Writings on The Wall #16: New Year Wishes
I recently wrote a set of slide presentations for SlideShare to explain very simply, what brand-building is all about and I thought it might be worth sharing them with my blog’s readers and subscribers as well. In recent years, brands have become more significant in a company’s operations and there are entire new disciplines emerging… Continue reading Brand Development, Explained
As we begin 2021, I thought of sharing a new monthly piece in place of Owl About Words, in which I shared Ivor Brown’s views of various English words, their origins, usage, etc. from his book, Just Another Word. As TS Eliot wrote in Four Quartets: “For last year’s words belong to last year’s language… Continue reading Ovid in the Time of Covid: Chaos
Boris Johnson has “got Brexit done” and it was hard to miss the photograph of him cheerfully grinning with a thumbs-up sign in newspapers even in India. Phew! What a relief, is what most Britons must be thinking. Surely, they are not feeling terribly ecstatic over Brexit. Especially not when the country is also grappling… Continue reading What next for Britain and Europe after Brexit?
That seems to be the state of the luxury industry, that has been badly hit by the coronavirus pandemic. When certain sectors of economies have been hit particularly hard by Covid-19, it is to be expected that the luxury industry too will be adversely impacted. That’s because the consumption of luxury goods is closely connected… Continue reading All Dressed Up and Nowhere to Go
There is no excerpt because this is a protected post.
2020 has flown. But then, we say that every year, don’t we? Perhaps. But there’s no denying that this year has been different in many ways. Swept up in all its changes, it is possible that we scarcely noticed how fast it’s gone by. Take the pandemic lockdowns, for instance. I think many of us… Continue reading Our Sense of Time During a Pandemic
Peripatetic Perch 