How Advertising Agencies and Brands Should Negotiate 2023

We should have seen it coming. The economic slowdown, after a couple of terribly volatile years, caused by the Covid-19 pandemic. While the first year of the Covid pandemic prompted strict lockdowns in many countries adversely impacting the services part of the economy, manufacturing chugged along, even if a little slowly. Thanks to that, international… Continue reading How Advertising Agencies and Brands Should Negotiate 2023

Returning to the Office and Why It Makes Sense

From the time the Covid-19 pandemic broke at the start of 2020, people have been speculating about whether working from home will be the new normal. Even at the time of SARS in the late 1990s, there wasn’t such a fuss about how and where people worked from. Everyone just assumed that after the epidemic… Continue reading Returning to the Office and Why It Makes Sense

Peter Drucker and Today’s World of Work

While reading an article by Theodore Levitt titled Marketing Myopia, I came across a reference to Peter Drucker’s Principles of Management and Concept of a Corporation and I thought I must read them. Principles of Management was not available on Amazon India, but there was Practice of Management, also by him. Concept of a Corporation… Continue reading Peter Drucker and Today’s World of Work

Ovid in the Time of Covid: Staying Away

The second of my Ovid in the Time of Covid pieces, this one is called Staying Away and is inspired by the story of Actaeon in The Metamorphoses that some of you might be familiar with. Actaeon, while on a hunting trip with his friends, takes a break and goes to a stream near a… Continue reading Ovid in the Time of Covid: Staying Away