Corporate Brands and the Idea of Renewal

Right now, with Covid-19 wreaking havoc across the world, launching a new brand or embarking on a new future would be the last thing on people’s minds. Yet, think about the new future that awaits Britain at the end of this year. It will be a whole new world of business, living and working that… Continue reading Corporate Brands and the Idea of Renewal

Person Brands: The Importance of Being Ernest or, Scott

When one is thinking about brands, it is our favourite products or services that come to mind. Sometimes, a few companies. Rarely does one think of a person. And when one thinks of people, and I mean the well-known ones, we don’t necessarily think “brands”. It would be rather odd, if we did. But is… Continue reading Person Brands: The Importance of Being Ernest or, Scott