How Jaguar Land Rover Can Build its Corporate Brand

Sometime last year, I had shared my thoughts and ideas on how corporate brands can enable renewal, and in that context, I had shared my thoughts on a corporate branding strategy for Jaguar Land Rover in a blog post. An important part of that branding strategy was to bring together Jaguar and Land Rover as… Continue reading How Jaguar Land Rover Can Build its Corporate Brand

Time for Automotive Industry to Change Lanes

As businesses slowly try to get back to work and shops and establishments open after the Covid-lockdown, it will be a while before people get used to the idea of moving around freely in our cities. Post-Covid, the automobile industry in China seems to be seeing a reasonable uptick in sales, though it is not… Continue reading Time for Automotive Industry to Change Lanes

Stuck in the Slow Lane

It has been several months and quarters of agony for the Indian automobile industry, what with vehicle sales falling. The rapid growth rate registered in the 2004 to 2013 period seems to have sputtered to a slow growth, if that. Newspapers and magazines are suddenly full of news about falling vehicle sales and job losses;… Continue reading Stuck in the Slow Lane