All Dressed Up and Nowhere to Go

That seems to be the state of the luxury industry, that has been badly hit by the coronavirus pandemic. When certain sectors of economies have been hit particularly hard by Covid-19, it is to be expected that the luxury industry too will be adversely impacted. That’s because the consumption of luxury goods is closely connected… Continue reading All Dressed Up and Nowhere to Go

Writings on The Wall #12: Beating The Lockdown Blues

This being the 12th of my Writings on The Wall posts means it completes a year. I raise a glass - actually a cup of coffee - to that. I just recently wrote on what wines and spirits brands can do to stay engaged with consumers and sell their drinks during a pandemic, in which… Continue reading Writings on The Wall #12: Beating The Lockdown Blues

How Ageing Brands Can Stay Relevant

It's finally time for me to write a post that is more closely related to my work. And I am conscious while writing this post, that I am something of an anachronism in today’s world of advertising and brand communications, where every brand is trying to woo the millennial. Having spent more than twenty years… Continue reading How Ageing Brands Can Stay Relevant