In all the hype and news flow around AI and technology in general, it appears that there are some changes taking place in a few industries at least that might require us to pay attention. Where these changes might be real and enduring, perhaps it’s time to engage in “What if?” kinds of thought experiments.… Continue reading Implications of Changes in Some Industries: Playing Devil’s Advocate
With all the excessive focus on technology in the times that we live in, it’s easy for companies to lose sight of brands, and consumer connection. These days particularly AI is the focus of so much attention, that I fear at least my industry of advertising and brand communications is getting carried away by all… Continue reading Technology or Brand, Which Comes First?
Right now, with Covid-19 wreaking havoc across the world, launching a new brand or embarking on a new future would be the last thing on people’s minds. Yet, think about the new future that awaits Britain at the end of this year. It will be a whole new world of business, living and working that… Continue reading Corporate Brands and the Idea of Renewal
While it has been several quarters (even years) of an economic slowdown in India, what is worrying corporate India now is that consumer spending is weakening. Seeing how a few companies are responding to the slowdown, I thought I must pen my thoughts on what companies can do to revive private consumption in this article… Continue reading Jazzing Up Consumer Spending to Beat Slowdown Blues
Peripatetic Perch 