Jazzing Up Consumer Spending to Beat Slowdown Blues

While it has been several quarters (even years) of an economic slowdown in India, what is worrying corporate India now is that consumer spending is weakening. Seeing how a few companies are responding to the slowdown, I thought I must pen my thoughts on what companies can do to revive private consumption in this article that I wrote for LinkedIn.

https://www.linkedin.com/pulse/jazzing-up-consumer-spending-beat-slowdown-blues-geeta-sundaram/?trackingId=nw%2FKZty%2BMu8QzDrvAlTXTA%3D%3D

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