Much Ado About Behavioural Insights

How do you teach an old dog new tricks? By subjecting it to experiments, of course. Perhaps the best known experiment in behavioural science – and the oldest trick in the book - is the Pavlov experiment, now considered standard in generating conditioned responses. Nowadays, behavioural economics, behavioural insights, behavioural tech are all the rage.… Continue reading Much Ado About Behavioural Insights

Jazzing Up Consumer Spending to Beat Slowdown Blues

While it has been several quarters (even years) of an economic slowdown in India, what is worrying corporate India now is that consumer spending is weakening. Seeing how a few companies are responding to the slowdown, I thought I must pen my thoughts on what companies can do to revive private consumption in this article… Continue reading Jazzing Up Consumer Spending to Beat Slowdown Blues