It’s almost 20 years since I left New Delhi for my aged parents’ home in Chicalim, Vasco, Goa in October 2008. When I watch scenes of the smog-filled air in Delhi-NCR play out on English news channels at this time of the year, year after year, I count myself lucky to not be living or… Continue reading Time Indian Cities Promoted Metro Rail Travel
The festive season is already upon us in India. From Janmashtami - that celebrates Lord Krishna’s birth – which just went by, to Diwali and Dussehra and to Christmas and New Year, accompanied by the wedding season, India is meant to be in a festive mood for more than half the year. It is a… Continue reading Does India, the Land of Festivals, Lack Imagination?
In line with the theme of innovation that my blog is celebrating this year, I had thought of how companies and brands can address global issues and build their brands at the same time, in an earlier post where I had shared my thoughts and ideas on Absolut Vodka. I had said that very few… Continue reading Brands Addressing Global Issues – Part 2
As I’d written in my Owleye column this month, there are plenty of global summits and conferences this summer and all the way up to the new year. It makes sense at a time of heightened conflicts and geopolitical tensions, not to mention wars. In a year where my blog is celebrating 25 years of… Continue reading Brands Addressing Global Issues – Part 1
Time to turn my attention to brands once again, after all the chaos and confusion that Trump’s tariffs have caused from the start of this year. I must say, though, that if companies have to raise prices of their goods in the US and elsewhere, it ought to be because of a superior dimension to… Continue reading Hardwiring Brands into Products and Services
As an old advertising and brand communications professional in India, I realise that I am writing this post at the time of year when companies gear up for annual appraisals, promotions, increments, etc. It’s a time when employees and company leadership take stock of people’s careers, how they’re faring, what areas of weakness if any… Continue reading What it Means to Be a Woman Professional Amidst So-called Entrepreneurs in India
I began the year by saying that since my blog is celebrating 25 years of the 21st century which has been all about innovations, I should innovate and start sharing some of my ideas. After creating a climate change brand for the UNFCCC which I shared recently on my blog, I thought I’d turn my… Continue reading How the UK Royals Can Build their Brands
Last month, I shared my thoughts on how UNFCCC could leverage the power of a brand in its fundraising activity from the private sector for climate change. In that blog post, I shared my idea for a new product concept, its brand identity, as well as the brand strategy for building the new climate change… Continue reading Creating a Climate Change Brand for UNFCCC – Part II
I have begun the year by saying that 2025 ought to be the year for innovations, and my blog is celebrating 25 years of the 21st century which have really been all about innovations. So, how about I start with some innovations of my own? I had written at the end of last year a… Continue reading Creating a Climate Change Brand for the UNFCCC – Part I
It’s that time of the year. The festive season is here in India and soon, it will be around the world. The festive spirit is in the air and in many countries, it means partying, gifting and sharing good times together. Economically, it could also be just what the doctored ordered, at a time when… Continue reading A Holidays Campaign Idea for Pernod Ricard
Peripatetic Perch 