There is no excerpt because this is a protected post.
Protected: Reading Through This Summer’s Flux
Category: English language
Trying to Find Meaning in Marriage, Money and Muddlemarch
It must certainly be an eternity since I read a novel from the 19th century. My aged father had ordered a copy of Middlemarch by George Eliot from Amazon more than a year ago and I thought I must read it. I have already shared some of my observations about the book on social media,… Continue reading Trying to Find Meaning in Marriage, Money and Muddlemarch
Take That, AI!
As a postscript to my last blog post which was on how generative AI is here to threaten writers - at least in the advertising and brand communications industry - I thought I’d write a short piece in favour of human intelligence. From what tech evangelists have always told us, information technology is here to… Continue reading Take That, AI!
Protected: Reading for An Uneventful Summer
There is no excerpt because this is a protected post.
Writing Under the Sword of ChatGPT
Suddenly about two months ago, social media, including LinkedIn was full of posts about the promise and potential of ChatGPT, the generative AI platform from OpenAI. Most of the excitement stemmed from the fact that Microsoft was in talks to acquire OpenAI, the tech company behind ChatGPT, for an undisclosed sum. It is reported that… Continue reading Writing Under the Sword of ChatGPT
Protected: Staying Human in the World of AI
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Rebrand, Refresh, Rethink – the What and Why of Change
These days, there is a lot of discussion on rebranding, brand refresh and brand rethink in the advertising and brand communications industry. Not sure that is a good sign, because ideally brands ought to be consistent in their product offerings as well as in the way they relate to consumers. In fact, an article shared… Continue reading Rebrand, Refresh, Rethink – the What and Why of Change
When Democracy Itself Becomes a Distraction
With more state elections in India this year and then, the parliamentary elections next year, India is once more in election mode. Many are billing the assembly elections the semi-final before the finals in 2024. As far as the ruling BJP party is concerned, that could well be true. The first round of the semi-finals… Continue reading When Democracy Itself Becomes a Distraction
Colour-conscious, Are We?
I have observed many new conscious biases and prejudices in the world of work for so many years now, that I wonder if this is just a trend or something more enduring. If it’s the latter, we ought to have reasons to be seriously concerned. It is recent, irrational and to that extent speaks of… Continue reading Colour-conscious, Are We?
How a Brand Can Revitalise a Company
My last blog post on brands was about brands that possess revival power and how to spot these wizard brands in your company’s brand portfolio. In that context, I had shared my thoughts and ideas on how Passport Scotch Whisky from Pernod Ricard can tweak its brand strategy and along with a new brand campaign,… Continue reading How a Brand Can Revitalise a Company
Peripatetic Perch 