We are still at that time of the year, when everyone is compiling lists. Lists of the best books of 2022. The most popular books of 2022. Critics’ choice of 2022. And when we have just waded through enough of those, it’s time for most anticipated books of 2023. Books to look out for in… Continue reading Why We Read and When It Matters
There are times in every brand or company’s life, when it ages, or its audience ages, or the brand’s performance seems jaded and stuck in a rut. The reasons could be many. From the product’s features not keeping pace, to the market having outgrown the product, to stiff competition in the marketplace. We have all… Continue reading Spotting Brands with Revival Power
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Anyone who has read Simon Winchester’s book, The Surgeon of Crowthorne, will wonder how the story of the compiling of the Oxford English Dictionary can ever be fictionalized. It is a fascinating account of an unlikely volunteer and his helping James Murray, the editor of the first OED, with words, their meanings and usage. Anyhow,… Continue reading A Young Girl’s Dictionary
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They say a week is a long time in politics, but what a tumultuous month or so it has been for Britain and the world. It was political upheaval and changes prompted by some very irresponsible economics. If one includes the leadership changes that went before this most recent one, Britain begins to resemble Italy.… Continue reading Britain’s Time of Reckoning
Finished reading the second of the three books my aged father gifted me for my birthday this August, and as someone who has read Kazuo Ishiguro, I have to say it is completely out of character with anything he has written before. I could tell from the book’s title itself, When We Were Orphans that… Continue reading Neither Orphans, Nor Detectives
In the days when loud, full-on advertising and a host of other media content are beamed at you 24x7, including on social media, a media-shy brand sounds like an anachronism. Even more so, when it is a successful brand, highly regarded by customers worldwide and by discerning media channels. In fact, how many such brands… Continue reading Should Successful, Media-Shy Brands Advertise or Not?
As if we don’t have enough going on already in our lives and across the world, we have new conflicts to deal with almost every other day. It has reached such high-pitched ridiculousness, that almost anything one says, or writes, or does, can be cause for another conflagration. If it isn’t our own ruling party… Continue reading Hot-Under-the-Collar Culture Wars
I just finished reading a book about economists and their theories that my aged father gifted me for my birthday this August in Goa. Looking at the title and reading the preface and introduction, it struck me immediately as mischief and meddling in publishing once again. The Worldly Philosophers by Robert L Heilbroner, published by… Continue reading Whirled-ly Philosophising
Peripatetic Perch 