In a recent blog post of mine I had written about the US and its western allies’ allegations of China dumping its cheaper EVs, EV batteries, semiconductors, solar panels and the like on their markets. They have raised tariffs on Chinese EVs from 25% to 100% in the US and to 38% in the EU… Continue reading How China Can Overcome its Overcapacity Problems
It’s that time of the year again, when the world’s advertising industry flocks to Cannes to bask in the sunshine that the French Riviera offers as well as in the limelight of international awards for creativity. And as I had written last year, this year too Cannes seems to revolve around AI and more AI,… Continue reading Time for Advertising’s Seasoned Professionals to Save the Industry
Even in today’s fast-changing, tech driven world, we have several brands that are over a hundred years old in our midst. Often, we may not even realise they are that old. Brands age just like we do. Some manage to stay up-to-date and relevant to today’s consumers, while many others fade away or disappear from… Continue reading Reviving Hundred-Year-Old Brands and Making Them Relevant
Now that the first quarter of the calendar year 2024 has ended, it’s worthwhile trying to gauge the state of the global economic recovery from what the corporate earnings seem to be indicating so far. Of course, the March quarter happens to be the last quarter of our fiscal year in India, and we are… Continue reading What Global Inc Is Telling Us About the Economy
In recent years, social media has come under a lot of flak for being platforms to spread hate and discord, bigotry and indeed, even misinformation. From Russian meddling in US elections and in Brexit through Facebook, to our own elections reaching a feverish pitch on social media and allegations of a child-lifting racket spreading like… Continue reading What It Means to Be a Network of Professionals
Since I have written about luxury car brands – Jaguar, Land Rover, JLR corporate brand and Porsche - on my blog before, I thought I’d turn my attention to mass-market popular car brands this time. Mass market and premium cars ought to constitute the most crowded of car segments in any country, I would reckon.… Continue reading How Popular Car Brands Can Maintain Their Edge
Sometime during the Covid-19 pandemic – not a great time for wining and dining, or travel and socialising – I had put my thoughts down on a corporate brand strategy for Pernod Ricard, the world’s No. 2 wines and spirits company. I wrote and shared this on my blog along with corporate campaigns for the… Continue reading Pernod Ricard and Seagram: Reconsidering the Brand Relationship
Having read Rama Bijapurkar’s first book, We Are Like This Only way back in 2007-08 in Delhi, I was looking forward to reading this new book of hers called Lilliput Land: How Small is Driving India’s Mega Consumption Story. In her first book, she delves into why foreign companies find Indian consumers hard to fathom… Continue reading Lilliput Land Big on Message, Short on Meaning
While the title of this article might shock many of you, this is clearly not my intention. The idea, rather, is to assess the state of India’s state sector in the economy over the past many decades and see how they are faring as well as how many are still required in today’s business and… Continue reading Does India Need Public Sector Enterprises?
It’s been at least a couple of decades that we have been hearing about the falling circulation and readership of print publications in India and around the world. We know it is largely due to the arrival of the digital medium, and for many of the initial years, digital publications were free to read. Unfortunately,… Continue reading In Advertising vs Subscription Debate, Many Losers
Peripatetic Perch 