Only recently I wrote about corporate India’s earnings for the June quarter of FY27 which were reasonably good, although one must point out that the effects of the Iran war hadn’t fully been felt in the June quarter. Now, it’s time for us to look forward to the September quarter of FY27, which will probably… Continue reading What is the State of Brand India Inc?
When you consider that the Indian advertising and marketing industry is exploring a new system of consumer classification based on ownership of consumer durables according to Rama Bijapurkar who has written about it in her new book, Lilliput Land, which I have reviewed on my blog, it makes sense to look at the state of… Continue reading How Consumer Durables Can Avoid Commoditisation
