As an old advertising and brand communications professional in India, I realise that I am writing this post at the time of year when companies gear up for annual appraisals, promotions, increments, etc. It’s a time when employees and company leadership take stock of people’s careers, how they’re faring, what areas of weakness if any… Continue reading What it Means to Be a Woman Professional Amidst So-called Entrepreneurs in India
If many of us thought that Trump’s first term was chaotic and polarizing, we are already beginning to see what Trump 2.0 is going to be like. With his campaign rhetoric of Making America Great Again and America First at his swearing in ceremony at the start of his first term, he had painted this… Continue reading How Should Countries Respond to Trump’s Tariffs?
I began the year by saying that since my blog is celebrating 25 years of the 21st century which has been all about innovations, I should innovate and start sharing some of my ideas. After creating a climate change brand for the UNFCCC which I shared recently on my blog, I thought I’d turn my… Continue reading How the UK Royals Can Build their Brands
This month and the previous one in the New Year, Indian companies have been reporting their quarterly earnings for Q3 FY25. They have been along expected lines in the sense that they are much more muted than in previous quarters and years. Much of this can be explained by the effect of the Covid pandemic… Continue reading India Inc Caught Between Slowdown and Innovation Inertia
It’s been a long time since I last wrote on the UK and the EU economies, which was just around the time of their elections in 2024 and not since then have I considered how they’re faring. Of course, France had its own very consequential election soon after the EU elections, and the big one… Continue reading Weak Economic Growth, Big Plans on the Anvil
Last month, I shared my thoughts on how UNFCCC could leverage the power of a brand in its fundraising activity from the private sector for climate change. In that blog post, I shared my idea for a new product concept, its brand identity, as well as the brand strategy for building the new climate change… Continue reading Creating a Climate Change Brand for UNFCCC – Part II
I have begun the year by saying that 2025 ought to be the year for innovations, and my blog is celebrating 25 years of the 21st century which have really been all about innovations. So, how about I start with some innovations of my own? I had written at the end of last year a… Continue reading Creating a Climate Change Brand for the UNFCCC – Part I
At the start of the new year as we wait for corporate earnings season to begin again, I thought it might be worth spending some time thinking about where the Indian economy is headed in 2025 and beyond. We tend to focus on headline GDP growth of the economy all the time, but rarely look… Continue reading Challenges For the Indian Economy in 2025
Since my blog is celebrating 25 years of the 21st century this year, and since the first 25 years of this century and millennium have been mostly about some astounding innovations – and disruptions – I thought it is only appropriate that my first blog post of 2025 be on innovations. While many of us… Continue reading Will 2025 Be the Year for Innovations?
It's the last day of 2024 and I thought I must share with all readers of my blog, the new brand identity I have created for Peripatetic Perch, even though I am not a designer or art director. As my blog goes into its seventh year in 2025, my new blog logo features a new… Continue reading New Year, New Blog Logo!
Peripatetic Perch 