I must admit at the outset that I am new to social media, having been raised on a diet of traditional media as staples during my entire long career in advertising in India. That said, I have learnt a few things about the digital medium during a few freelance writing assignments from old Ogilvy colleagues… Continue reading Twitter’s Blues Not Just Its Own
The Covid pandemic has cast such a long shadow over most of 2020, that as we near the end of the year I can't help but think of ways in which we can celebrate despite the virus. November seems to be the month for festivities of some kind in most parts of the world, from… Continue reading Writings on The Wall #14: Autumn Festivities
There has been a lot of discussion lately, at least in India, on whether brands should stay quiet during Covid or continue to communicate with their customers. I think much of the dilemma stems from the fact that certain industries have been hit so hard during Covid, either from pandemic fears or from the lockdowns… Continue reading Brands and Covid: Long Time, No See!
Peripatetic Perch 