It’s been a while since I wrote about advertising and brand communications on my blog, even if I have been sharing my thoughts and ideas on brands here. I mean, it’s been a while since I wrote about our business and the industry in India, and it’s not only because I have been out of… Continue reading Whatever Happened to the ‘Life’ in Slice of Life Advertising?
From the time the Covid-19 pandemic broke at the start of 2020, people have been speculating about whether working from home will be the new normal. Even at the time of SARS in the late 1990s, there wasn’t such a fuss about how and where people worked from. Everyone just assumed that after the epidemic… Continue reading Returning to the Office and Why It Makes Sense
There is no excerpt because this is a protected post.
In the days, when there is hardly any news reported from on the ground, whether in print, or on television, and much of it not believable, one wonders whatever happened to reportage, as it used to be called. Now, I am not a journalist, though I do write – in my advertising and brand communications… Continue reading Reportage as News, History, Literature?
Having just written about India on the occasion of our 75th Independence Day, I thought I’d also reflect on the state of women in this country, 75 years after we won independence. And because I have just completed 60 years of my life, perhaps a good way to start this discussion is to look at… Continue reading The State of Women in India@75
On the occasion of India’s 75th Independence Day, I cannot but help repeat what sounds like a cliché. That our country’s source of strength is our diversity and we should do everything to preserve it. Last month, my Owleye column was on how our democracy is fraying and that we are letting petty communal issues… Continue reading India’s Diversity a Source of Strength
In my second Owleye column on my blog, I had called the geopolitical tensions emanating out of Russia and China at the time a red herring. I had written that the world, especially the media, were busy talking up the threat of war by Russia and China over Ukraine and Taiwan respectively. I was wrong.… Continue reading Geopolitical Tensions Derailing Economic Recovery
Many months ago, I had written a blog post as well as a SlideShare presentation on Indian companies and brands in the global arena. In it, I had shared my thoughts on how many Indian companies had gone global in operations, but hadn’t done enough to build global brands yet. I had also shared my… Continue reading Tea Wellness as Part of Brand India
There is no excerpt because this is a protected post.
The Covid-19 pandemic hasn’t quite gone away yet and the global economy faces several headwinds going forward into the rest of this year and the next. Some of it is due to the hangover effects of the pandemic and others due to new challenges arising out of those. The main challenges to global economic growth… Continue reading After the Pandemic, the Rate Hike Stranglehold
Peripatetic Perch 