We should have seen it coming. The economic slowdown, after a couple of terribly volatile years, caused by the Covid-19 pandemic. While the first year of the Covid pandemic prompted strict lockdowns in many countries adversely impacting the services part of the economy, manufacturing chugged along, even if a little slowly. Thanks to that, international… Continue reading How Advertising Agencies and Brands Should Negotiate 2023
After reading news of India’s first quarter GDP for FY 23, which showed little sign of a base effect despite the fact that in FY 22, we had grown 20.1% in the same quarter, we are likely to think that base effects don’t matter anymore. It would be unwise to think so, however, because this… Continue reading Pay Attention to the Cyclical Economy
On hearing the news of India’s FY22 GDP growth announced a few days ago, you might think – like the Indian government and some sections of the media – that ours is the fastest growing large economy. Never mind that the fourth quarter was the slowest growing in a long time – 4.1% - and… Continue reading Growth Depends on India Going Back to Work
Peripatetic Perch 