As countries report their September 2021 quarter GDP growth rates, the world will be eagerly watching to read and parse the news and data. So far, China has reported a much lower than expected GDP growth at 4.9% over the previous year. I am not sure how much of that is due to the government’s… Continue reading The Global Economy In a SWOT, Wot?
In recent days, the Indian media has been full of news and views about Air India finally being sold to the Tatas. Divestment done. People have also been opining about how this reflects the government’s seriousness about privatization and reforms. My reaction was: If only it had been allowed a couple of decades earlier, when… Continue reading The Return of The Prodigal
The act of transcribing one’s thoughts on a page or any surface dates back millennia and is inextricably linked with our being human and needing to communicate. Whether expressed as ideograms or drawings, like the Lascaux cave drawings in the Dordogne region of France, this form of communication developed even before languages and scripts were… Continue reading Of Writing and Writing Instruments
The last time I wrote about Europe’s economy, it was in the context of global economic recovery, jobs and employment and how many people who had been furloughed were back to full-time work. Now that we know that the European economy has grown healthily in the second quarter of 2021, we must remember that it… Continue reading Europe’s Economic Recovery Could Be Hit by Own Goal
In an increasingly polluted world of congested cities and long commutes to work, do luxury cars have a future? And as much of the world recovers from the Covid-19 pandemic and returns to work, will preference for private transport drive the growth of luxury cars, as well as all the others? We have seen the… Continue reading Ideas to Help Jaguar Leap into the Future
It’s a year and a half since Covid-19 made its appearance in China and went on to ravage the world with amazing speed and virulence. China managed to control it effectively since they locked down Wuhan completely and prevented the spread of the virus while the infected were being treated. Other countries managed to control… Continue reading Road to Economic Recovery and Obstacles Ahead
I remember digital media being the shiny new thing on the horizon, the year Apple launched the iPhone and the smartphone era was born. That was 2007, and there have been plenty of disruption and changes since then. Much water has flowed under the digital bridge and nowhere more so, than in the advertising landscape.… Continue reading What the Digital Medium Needs, To Be a True Brand-building Medium
It was hardly surprising that automobile sales started to revive worldwide, post the Covid-related lockdowns. That was in large part due to China’s fast recovery from the pandemic. In luxury automobiles particularly, the Chinese market has a huge effect, in addition to US and Western Europe. This, accompanied by a general preference for SUVs for… Continue reading Ideas to Help Land Rover Go Above and Beyond
In a recent blog post, I had written that a necessary, even if not very engaging, part of building a brand is how it is valued. And I had promised to share some of my initial thoughts on the subject. As a writer in the advertising and brand communications industry who also happens to be… Continue reading Some Thoughts on Brand Valuations
Over a year ago, when the Covid-19 pandemic which started in Wuhan, China, spread around the world, there were accusations targeted at China by the US and China retaliated with its own allegations. When all the accusations and counter-accusations had died down, countries began to close down their economies to focus on containing the spread… Continue reading Why Global Cooperation Is Fraying
Peripatetic Perch 