Market Segmentation: Different Strokes for Different Folks

As an advertising and brand communications professional who has been observing and working on brands for many decades, it strikes me that there are many industries and indeed companies in India that are ripe for market segmentation. In marketing, of course, that would mean tailoring specific products/brands to meet the specific requirements of select groups… Continue reading Market Segmentation: Different Strokes for Different Folks

Stuck in the Slow Lane

It has been several months and quarters of agony for the Indian automobile industry, what with vehicle sales falling. The rapid growth rate registered in the 2004 to 2013 period seems to have sputtered to a slow growth, if that. Newspapers and magazines are suddenly full of news about falling vehicle sales and job losses;… Continue reading Stuck in the Slow Lane