In my previous blog post, I had written about the consumer durables industry and how it is cluttered and commoditised with very little brand differentiation. Well, the consumer electronics industry is one part of the large consumer durables category, and it is usually known to feature the latest technology in audio and video equipment, mobile… Continue reading Where is Brand Differentiation in Consumer Electronics?
When you consider that the Indian advertising and marketing industry is exploring a new system of consumer classification based on ownership of consumer durables according to Rama Bijapurkar who has written about it in her new book, Lilliput Land, which I have reviewed on my blog, it makes sense to look at the state of… Continue reading How Consumer Durables Can Avoid Commoditisation
There is no excerpt because this is a protected post.
After reading all three volumes of Mahatma Gandhi’s Moral and Political Writings edited by Raghavan Iyer, which belong to my aged father and about which I wrote a blog post not too long ago, I thought it’s time to read about his thoughts on Hinduism and women. The two slim books, What Is Hinduism? and… Continue reading Gandhiji, Hinduism and Women
We are in the midst of that time of the year, when the world decides to take a break from work. From our usual business and home routines. Summer vacations are a part and parcel of our lives from when we were little and had breaks from school. To spend time with family. To travel… Continue reading Discovering Our Solstice Selves in Summer
2024 happens to be an epic year of elections around the world. It is said that more than half the world will be electing their governments this year. If there is one thing they have brought into sharp focus once again, it is how divided we are as a people. This is not a new… Continue reading Extreme Divisions Fracturing Our World
The idea for this article was triggered by posts I have been seeing on LinkedIn about creative strategy. In these posts, they invite “expert answers” from industry professionals on various aspects of creative strategy. It is amazing that many people in the advertising, brand communications and marketing industries seem to think that it is a… Continue reading What is Creative Strategy?
Not only are we past halfway through 2024, we are still digesting the full Union Budget for FY 25 post the Indian parliamentary elections held a few months ago when the NDA government has begun its third term, albeit as a coalition government this time around. We are also in the midst of the corporate… Continue reading Supercharging the Indian Economy
While many countries such as India and others in the West as well as Iran have been busy with elections, about some of which I have been writing recently on my blog, one little event in Asia went rather unnoticed. Actually, make that two. The World Economic Forum which hosts its annual regional summit in… Continue reading SCO’s Relevance for India and the World
In a recent blog post of mine I had written about the US and its western allies’ allegations of China dumping its cheaper EVs, EV batteries, semiconductors, solar panels and the like on their markets. They have raised tariffs on Chinese EVs from 25% to 100% in the US and to 38% in the EU… Continue reading How China Can Overcome its Overcapacity Problems
Peripatetic Perch 