For several decades we have known that India suffers from high unemployment, even when it was barely reported in the news. That’s probably because we didn’t even bother to measure it as a macroeconomic metric. And perhaps we assumed that in a populous country such as ours, unemployment is bound to be high. Drive down… Continue reading India No Country for Working Women
Category: India
The Nutmeg’s Curse, of Colonisation and Capitalism
While I was still contemplating buying Amitav Ghosh’s newest book, The Nutmeg’s Curse, my father had already ordered it from Amazon India. Well, I’m not complaining. I greatly admire his writing, having owned and read several of his books, before I lost almost all of my books to termites at my parents’ flat in Goa.… Continue reading The Nutmeg’s Curse, of Colonisation and Capitalism
Possible Reversals Ahead for India Inc
It wouldn’t be wrong to say that corporate India has had a good run for the past few years. Ever since the generous tax cuts given by the government in 2019, in order to boost investment, that is. We have yet to see the investment commensurate with such tax breaks, but that their earnings have… Continue reading Possible Reversals Ahead for India Inc
Twitter’s Blues Not Just Its Own
I must admit at the outset that I am new to social media, having been raised on a diet of traditional media as staples during my entire long career in advertising in India. That said, I have learnt a few things about the digital medium during a few freelance writing assignments from old Ogilvy colleagues… Continue reading Twitter’s Blues Not Just Its Own
Between Speeches and a Stalemate
In its second month now, the Russia-Ukraine war shows no signs of abating. In fact, it looks like it could drag on for months, if not years. It is already taking a huge toll on Ukrainian’s lives, their country, Europe and the global economy. I am not sure if the Western countries’ economic sanctions on… Continue reading Between Speeches and a Stalemate
Protected: Reading for a Grim Spring
Can the Indian Economy Weather the Storms?
As the Covid pandemic wanes, one would expect most economies to recover faster. However, something called base effect prevents us from seeing better rates of growth. And so it is, with our economy in India. After the massive contraction in FY21, the first year of the pandemic, the economy staged an impressive recovery in the… Continue reading Can the Indian Economy Weather the Storms?
Wartime Priorities for Governments the World Over
Perhaps, not since WWII and then the 1970s, has the world had to deal with the economic effects of a war such as the current one on in Ukraine against Russia. The 8-year war between Iran and Iraq in the 1980s, and later wars in the Islamic world too had their biggest impact on oil… Continue reading Wartime Priorities for Governments the World Over
How Cultural Heritage Can Build a Brand
It is not that unusual or uncommon to find brands using a particular aspect or dimension of a country’s cultural heritage to build their brand image. Think of Scotch Whiskies or wines and there are many that leverage a nation’s culture to build their brand or an entire product category. I have shared my thoughts… Continue reading How Cultural Heritage Can Build a Brand
What Makes a Well-integrated Corporate Brand
In today’s corporate world, well-diversified companies with interests in several businesses abound. It is part and parcel of most companies’ growth strategies. Yet, we also find cases of companies shedding non-core assets every decade or so, in order to improve their financial performance, but equally to focus on their core competencies. In fact, both sets… Continue reading What Makes a Well-integrated Corporate Brand









