The idea for this article was triggered by posts I have been seeing on LinkedIn about creative strategy. In these posts, they invite “expert answers” from industry professionals on various aspects of creative strategy. It is amazing that many people in the advertising, brand communications and marketing industries seem to think that it is a… Continue reading What is Creative Strategy?
Not only are we past halfway through 2024, we are still digesting the full Union Budget for FY 25 post the Indian parliamentary elections held a few months ago when the NDA government has begun its third term, albeit as a coalition government this time around. We are also in the midst of the corporate… Continue reading Supercharging the Indian Economy
While many countries such as India and others in the West as well as Iran have been busy with elections, about some of which I have been writing recently on my blog, one little event in Asia went rather unnoticed. Actually, make that two. The World Economic Forum which hosts its annual regional summit in… Continue reading SCO’s Relevance for India and the World
In a recent blog post of mine I had written about the US and its western allies’ allegations of China dumping its cheaper EVs, EV batteries, semiconductors, solar panels and the like on their markets. They have raised tariffs on Chinese EVs from 25% to 100% in the US and to 38% in the EU… Continue reading How China Can Overcome its Overcapacity Problems
It’s that time of the year again, when the world’s advertising industry flocks to Cannes to bask in the sunshine that the French Riviera offers as well as in the limelight of international awards for creativity. And as I had written last year, this year too Cannes seems to revolve around AI and more AI,… Continue reading Time for Advertising’s Seasoned Professionals to Save the Industry
The recently concluded G7 Summit in Italy – all the various stages of it – seems to be an acceptance of the group’s waning influence and relevance in today’s world. From reading and hearing news reports of the summit, I got the sense that with weakening economies, and plenty of political problems in each of… Continue reading G7’s Waning Influence and Relevance
The world’s largest democracy has just concluded its parliamentary elections over a month and a half in seven phases and if you thought most people would have tired of all the election mania including the non-stop reporting on media, you would be mistaken. I was tired of listening to interviews with politicians, I must admit.… Continue reading Implications of India’s Election Verdict on the Economy
Even in today’s fast-changing, tech driven world, we have several brands that are over a hundred years old in our midst. Often, we may not even realise they are that old. Brands age just like we do. Some manage to stay up-to-date and relevant to today’s consumers, while many others fade away or disappear from… Continue reading Reviving Hundred-Year-Old Brands and Making Them Relevant
Now that the first quarter of the calendar year 2024 has ended, it’s worthwhile trying to gauge the state of the global economic recovery from what the corporate earnings seem to be indicating so far. Of course, the March quarter happens to be the last quarter of our fiscal year in India, and we are… Continue reading What Global Inc Is Telling Us About the Economy
In recent years, social media has come under a lot of flak for being platforms to spread hate and discord, bigotry and indeed, even misinformation. From Russian meddling in US elections and in Brexit through Facebook, to our own elections reaching a feverish pitch on social media and allegations of a child-lifting racket spreading like… Continue reading What It Means to Be a Network of Professionals
Peripatetic Perch 