Reimagining the Media Landscape After the Pandemic

As with everything to do with the pandemic, there is a pre- and a post-. And so it might be, with the advertising and media landscape, though how much of it is enduring, we still can’t tell. At the start of the Covid pandemic in, well, … it seems like it’s been with us so… Continue reading Reimagining the Media Landscape After the Pandemic

What the Digital Medium Needs, To Be a True Brand-building Medium

I remember digital media being the shiny new thing on the horizon, the year Apple launched the iPhone and the smartphone era was born. That was 2007, and there have been plenty of disruption and changes since then. Much water has flowed under the digital bridge and nowhere more so, than in the advertising landscape.… Continue reading What the Digital Medium Needs, To Be a True Brand-building Medium